# How AI Has Surfaced What's Truly Valuable In Product Management

> Source: <https://www.machinebrief.com/news/how-ai-has-surfaced-whats-truly-valuable-in-product-manageme-8o5x>
> Published: 2026-07-13 15:00:00+00:00

# How AI Has Surfaced What's Truly Valuable In Product Management

By Shubha Govil, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)The things that kill a product rarely show up in a ticket or a survey.

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