{"slug": "how-ai-has-surfaced-what-s-truly-valuable-in-product-management", "title": "How AI Has Surfaced What's Truly Valuable In Product Management", "summary": "AI has shifted product management focus from feature delivery to strategic value creation, according to Forbes Councils member Shubha Govil. The technology surfaces what truly matters by automating routine tasks and revealing deeper customer needs, making product managers more impactful.", "body_md": "# How AI Has Surfaced What's Truly Valuable In Product Management\n\nBy Shubha Govil, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)The things that kill a product rarely show up in a ticket or a survey.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/how-ai-has-surfaced-what-s-truly-valuable-in-product-management", "canonical_source": "https://www.machinebrief.com/news/how-ai-has-surfaced-whats-truly-valuable-in-product-manageme-8o5x", "published_at": "2026-07-13 15:00:00+00:00", "updated_at": "2026-07-13 15:49:11.306039+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["Shubha Govil", "Forbes"], "alternates": {"html": "https://wpnews.pro/news/how-ai-has-surfaced-what-s-truly-valuable-in-product-management", "markdown": "https://wpnews.pro/news/how-ai-has-surfaced-what-s-truly-valuable-in-product-management.md", "text": "https://wpnews.pro/news/how-ai-has-surfaced-what-s-truly-valuable-in-product-management.txt", "jsonld": "https://wpnews.pro/news/how-ai-has-surfaced-what-s-truly-valuable-in-product-management.jsonld"}}