How AI changes the rules of engagement for sports viewers Artificial intelligence is transforming sports viewership by enabling personalized feeds, reducing reliance on expensive subscriptions and fixed schedules, according to a Financial Times report. How AI changes the rules of engagement for sports viewers Source: Financial Times Technology https://www.ft.com/technology Spectators will see more opportunity to move from pricey subscriptions and rigid schedules to more personalised feeds Spectators will see more opportunity to move from pricey subscriptions and rigid schedules to more personalised feeds Get AI news in your inbox Daily digest of what matters in AI.