{"slug": "hooklayer-content-intelligence-as-an-mcp-server-inside-chatgpt-claude", "title": "HookLayer – Content intelligence as an MCP server inside ChatGPT/Claude", "summary": "Hooklayer, a viral-content intelligence MCP server, is now live as an approved connector inside ChatGPT and a custom connector inside Claude, offering 9 tools that score hooks, predict virality, and analyze creators from a database of 100,000+ viral TikTok, Instagram Reels, and YouTube Shorts. The tool, which reports a median hook-scoring latency of under 400ms and a 98/100 quality score on Smithery, is free to start and targets creators seeking AI ideation partners, citing a survey where 82.7% of creators want such tools.", "body_md": "# Score hooks. Predict virality.\n\nInside Claude & ChatGPT.\n\nHooklayer is the viral-content intelligence MCP that runs inside Claude (custom connector) and ChatGPT (approved directory). 9 tools that test hooks, predict virality, find templates, and analyze creators , inside your AI workspace, not another SaaS tab. Test the angle before you waste a day filming. 100K+ viral TikTok, Instagram Reels, and YouTube Shorts indexed.\n\nFree to start · no card · 30 seconds to first call\n\n[98/100 quality scoreon Smithery](https://server.smithery.ai/khan-ashifur/hooklayer)\n\n**Hooklayer is a Model Context Protocol (MCP) server** that exposes 100,000+ analyzed viral TikTok, Instagram Reels, and YouTube videos as **9 agent-callable tools** organized into 4 workflow layers: *Score* (hook + virality scoring), *Research* (trends + templates + video search), *Analyze* (creator account + voice extraction), and *Generate* (URL-to-script remix).\n\nUnlike content-generation tools (Arcads, Creatify, Higgsfield, Predis), Hooklayer is positioned for content **testing**, score the hook before you shoot, predict the virality before you film, find proven templates before you write. Per Kit's April 2026 creator survey (n=550), **82.7%** of creators report wanting AI ideation/research partners vs **39.3%** who want email drafting. Hooklayer meets them **inside Claude AND ChatGPT** (a combined ~85% creator-tool footprint) instead of asking them to open another dashboard tab.\n\nLive as an **approved connector inside ChatGPT** (install from the connector directory, OAuth handled automatically) and as a **custom MCP connector inside Claude** (paste https://hooklayer.dev/api/mcp, approve OAuth). Also listed in 6 MCP directories: **Anthropic Official MCP Registry, Cursor Directory, Smithery** (98/100 quality score), **Glama, MCP.so, and punkpeye/awesome-mcp-servers**. Free to start, no card. Median hook-scoring latency: **<400ms**. Also works with Cursor, the n8n MCP node, and any MCP 2024-11-05 or 2025-06-18 compliant client.\n\n## Live in Claude as a custom connector.\n\nLive in ChatGPT via the approved directory.\n\nWatch the 60-second walkthrough for your AI client, hit install, and start scoring hooks in your next chat. Claude uses a manual custom-connector setup (paste one URL). ChatGPT installs one-click from its approved connector directory.\n\n**Settings → Connectors**\n\n**Add custom connector**, name it\n\n**Hooklayer**\n\n[Connect to Claude](https://claude.ai/settings/integrations)\n\n**Settings → Connectors**\n\n**Hooklayer** in the connector directory\n\n**Install** and approve access\n\n[Connect to ChatGPT](https://chatgpt.com/#settings/Connectors)\n\nPrefer to try it first? The [playground](/hooklayer/playground) runs the full agentic chain on any TikTok handle, no signup, no card.\n\n## One tool. The whole agentic chain.\n\n`analyze_account`\n\ntakes one TikTok handle and returns deep intelligence plus a `recommended_chain`\n\nfield , pre-filled next-tool calls your agent fires automatically. One call in, four calls out.\n\n```\nPOST /v1/account/analyze\n\n{\n  \"handle\": \"@mrbeast\",\n  \"platform\": \"tiktok\"\n}\n```\n\nHigh-signal voice DNA, consistent across top 5 videos\n\nVerify their formula maps to current trends in challenge_videos\n\nTheir #2 video has the highest copyable structure\n\nClaude reads `recommended_chain`\n\nand calls match_voice → trend_pulse → viral_remix on its own. No prompt engineering.\n\n## Stop shipping AI slop.\n\nEvery n8n / Claude / Cursor content workflow has the same problem: generic LLM calls produce hooks that start with \"Hey guys! Today I want to talk about...\" and get suppressed by every algorithm.\n\nHooklayer sits between the LLM and the publish step. Score every hook against proven viral patterns. Reject anything below 70. Auto-rewrite to 85+. One MCP call, one credit.\n\n```\ncurl -X POST https://hooklayer.dev/v1/hook/score \\\n  -H \"Authorization: Bearer hl_live_...\" \\\n  -H \"Content-Type: application/json\" \\\n  -d '{\n    \"text\": \"3 things I wish I knew\",\n    \"platform\": \"tiktok\"\n  }'\n```\n\n## Not just Claude power users.\n\nHooklayer scores hooks, predicts virality, and extracts Viral DNA the same way for every user, but the workflow shape changes by role. Three audience-specific guides below.\n\n[For DTC marketersSee the DTC workflow guide](/hooklayer/for-teams/dtc-marketers)\n\n### Score every hook before you brief the shoot.\n\nDTC creative teams use Hooklayer to score 10 hook variants in 30 seconds, analyze 5 competitors in 2 minutes, and remix viral URLs into briefable scripts. Cost per test: ~$0.02.\n\n[For creative agenciesSee the agency workflow guide](/hooklayer/for-teams/creative-agencies)\n\n### Analyze 50 competitors. Ship 30 ads a week.\n\nAgency tier ($499/mo) pools 32,000 credits across your team for 5-15 client rosters. Weekly competitor sweeps + batch hook testing + client-specific script generation, one flat rate.\n\n[For strategists + researchersSee the research workflow guide](/hooklayer/for-teams/researchers)\n\n### Deep viral research with rubrics, not vibes.\n\nEvery score returns 6 named signals with evidence quotes suitable for citation. 8 attack vectors documented. Provenance blocks on every response. Rubric-based, not black-box.\n\n## 9 tools. 4 layers. One Bearer token.\n\nScore → Research → Analyze → Generate. Every layer exposed as both REST endpoints and MCP tools, so Claude Desktop, Cursor, and n8n hit the same surface your scripts do.\n\n### Score\n\nTest before you post.`POST /v1/hook/score`\n\nScore a hook 0–100 against proven viral patterns. Returns 3 stronger rewrites + matched pattern + percentile.\n\n`POST /v1/predict`\n\nScore a draft script for viral potential. Adversarial attack-vector check + SHIP / REWORK / NO-GO verdict.\n\n### Research\n\nFind what is already working.`GET /v1/trends`\n\nRising opportunities + saturated patterns per niche. Format / hook / style trends, not news topics.\n\n`GET /v1/templates`\n\nNiche-fit ranked templates with hook patterns, format structures, and example URLs. Optional query narrows to a specific angle.\n\n`GET /v1/search`\n\nKeyword search across 100K+ viral videos. Region + window + min-views filters. Auto-retries when defaults return empty.\n\n### Analyze\n\nRead creators and voices.`POST /v1/account/analyze`\n\nTikTok handle → full Viral DNA (scores, format fingerprint, steal map) + recommended_chain pre-filling your next 3 tool calls.\n\n`POST /v1/voice/match`\n\nExtract a creator's voice signature from reference samples. Returns DNA metrics + voice fingerprint your agent reuses across drafts.\n\n### Generate\n\nProduce in-voice scripts.`POST /v1/remix`\n\nURL or transcript → fresh script mirroring the original viral DNA. Scene structure, energy pattern, camera shots, native CTA rotation.\n\n## Built for agencies and content creators who ship at volume.\n\nEvery Hooklayer tool is callable from the [n8n MCP client node](https://docs.n8n.io/integrations/builtin/cluster-nodes/root-nodes/n8n-nodes-langchain.mcpclienttool/). Point it at `https://hooklayer.dev/api/mcp`\n\n, add your Bearer token, and every tool becomes a node in your workflow — chainable to Slack, Notion, Airtable, Google Sheets, or a webhook.\n\n### Weekly competitor sweep\n\nAgencies · Growth teams- 01Cron trigger fires every Monday 9am\n- 02analyze_account runs on your 10 competitor handles in parallel\n- 03find_viral_template pulls this week's top hooks per niche\n- 04Digest lands in your Slack channel as a Notion doc\n\n### Bulk hook scoring pipeline\n\nDTC brands · Copy teams- 01Google Sheet: 50 draft hooks per week\n- 02n8n loops each row through score_hook\n- 03Anything under 70 is auto-rewritten to 85+ via viral_remix\n- 04Result column populates; team ships only 85+ hooks\n\n### Creator content engine\n\nContent creators · Solo operators- 01RSS or hashtag trigger surfaces trending sounds\n- 02trend_pulse + match_voice generate on-brand scripts\n- 03predict_virality gates SHIP / REWORK / NO-GO before you film\n- 04Approved scripts drop into Notion for shoot day\n\n**n8n setup walkthrough coming soon.** In the meantime, the same Bearer token that authorizes Claude & ChatGPT works as-is in the n8n MCP node. See the\n\n[docs](/hooklayer/docs)for the full config.\n\n## Stop shipping AI slop.\n\nFree to start. No card. Live in Claude, ChatGPT, or n8n in under 60 seconds.", "url": "https://wpnews.pro/news/hooklayer-content-intelligence-as-an-mcp-server-inside-chatgpt-claude", "canonical_source": "https://hooklayer.dev", "published_at": "2026-09-01 14:03:18+00:00", "updated_at": "2026-09-01 14:22:51.239875+00:00", "lang": "en", "topics": ["ai-tools", "ai-products", "generative-ai"], "entities": ["Hooklayer", "ChatGPT", "Claude", "Anthropic", "Smithery", "Cursor", "n8n", "Kit"], "alternates": {"html": "https://wpnews.pro/news/hooklayer-content-intelligence-as-an-mcp-server-inside-chatgpt-claude", "markdown": "https://wpnews.pro/news/hooklayer-content-intelligence-as-an-mcp-server-inside-chatgpt-claude.md", "text": "https://wpnews.pro/news/hooklayer-content-intelligence-as-an-mcp-server-inside-chatgpt-claude.txt", "jsonld": "https://wpnews.pro/news/hooklayer-content-intelligence-as-an-mcp-server-inside-chatgpt-claude.jsonld"}}