Hollywood-backed nonprofit launches machine-readable AI consent registry

A nonprofit backed by Hollywood talent and agencies launched RSL Media, a machine-readable consent registry that lets creators and rightsholders specify how AI may use their work, identity, and likeness. The registry translates permissions into signals AI systems can check, aiming to protect creative rights at scale.

ProtectHumanCreativity Start With Consent RSL Media turns consent into a signal AI can read. It gives people and rightsholders a clear way to say how AI may use their work, identity, characters, and marks. The choices are simple. Allowed This use is approved. Allowed with terms This use is allowed only with conditions, like permission, credit, payment, or limits. Prohibited This use is not allowed. Signatories - Creative Artists Agency - Dame Emma Thompson - Dame Helen Mirren - George Clooney - Javier Bardem - Kristen Stewart - Meryl Streep - Mike Medavoy - Music Artists Coalition - Steven Soderbergh - Tom Hanks - Viola Davis Learn How It Works RSL Media makes creative rights readable at AI scale. It gives trusted registries, representatives, and rightsholders a common way to publish consent, restrictions, and licensing paths. Register Verify your identity through RSLMedia.org. Declare Set permissions for your identity and creative works. Encode Permissions get translated into machine-readable signals. Verify AI systems and platforms check the RSL Media Registry before using protected rights.