{"slug": "hollywood-backed-nonprofit-launches-machine-readable-ai-consent-registry", "title": "Hollywood-backed nonprofit launches machine-readable AI consent registry", "summary": "A nonprofit backed by Hollywood talent and agencies launched RSL Media, a machine-readable consent registry that lets creators and rightsholders specify how AI may use their work, identity, and likeness. The registry translates permissions into signals AI systems can check, aiming to protect creative rights at scale.", "body_md": "# ProtectHumanCreativity\n\n## Start With Consent\n\nRSL Media turns consent into a signal AI can read. It gives people and rightsholders a clear way to say how AI may use their work, identity, characters, and marks. The choices are simple.\n\n### Allowed\n\nThis use is approved.\n\n### Allowed with terms\n\nThis use is allowed only with conditions, like permission, credit, payment, or limits.\n\n### Prohibited\n\nThis use is not allowed.\n\n## Signatories\n\n- Creative Artists Agency\n- Dame Emma Thompson\n- Dame Helen Mirren\n- George Clooney\n- Javier Bardem\n- Kristen Stewart\n- Meryl Streep\n- Mike Medavoy\n- Music Artists Coalition\n- Steven Soderbergh\n- Tom Hanks\n- Viola Davis\n\n## Learn How It Works\n\nRSL Media makes creative rights readable at AI scale. It gives trusted registries, representatives, and rightsholders a common way to publish consent, restrictions, and licensing paths.\n\n### Register\n\nVerify your identity through RSLMedia.org.\n\n### Declare\n\nSet permissions for your identity and creative works.\n\n### Encode\n\nPermissions get translated into machine-readable signals.\n\n### Verify\n\nAI systems and platforms check the RSL Media Registry before using protected rights.", "url": "https://wpnews.pro/news/hollywood-backed-nonprofit-launches-machine-readable-ai-consent-registry", "canonical_source": "https://rslmedia.org/", "published_at": "2026-06-25 23:14:41+00:00", "updated_at": "2026-06-25 23:34:55.361749+00:00", "lang": "en", "topics": ["ai-ethics", "ai-policy", "ai-tools"], "entities": ["RSL Media", "Creative Artists Agency", "Emma Thompson", "Helen Mirren", "George Clooney", "Javier Bardem", "Tom Hanks", "Viola Davis"], "alternates": {"html": "https://wpnews.pro/news/hollywood-backed-nonprofit-launches-machine-readable-ai-consent-registry", "markdown": "https://wpnews.pro/news/hollywood-backed-nonprofit-launches-machine-readable-ai-consent-registry.md", "text": "https://wpnews.pro/news/hollywood-backed-nonprofit-launches-machine-readable-ai-consent-registry.txt", "jsonld": "https://wpnews.pro/news/hollywood-backed-nonprofit-launches-machine-readable-ai-consent-registry.jsonld"}}