{"slug": "higgsfield-valued-at-5-4bn-as-goldman-and-intel-back-ai-video-start-up", "title": "Higgsfield valued at $5.4bn as Goldman and Intel back AI video start-up", "summary": "Higgsfield, an AI video start-up founded by former Snap executive Alex Mashrabov, has been valued at $5.4 billion after a funding round backed by Goldman Sachs and Intel Capital. The company targets marketing content for businesses, aiming to compete in the generative AI video space.", "body_md": "# Higgsfield valued at $5.4bn as Goldman and Intel back AI video start-up\n\nSource:\n\n[Financial Times Technology](https://www.ft.com/technology)Company founded by former Snap executive Alex Mashrabov targets marketing content for businesses\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/higgsfield-valued-at-5-4bn-as-goldman-and-intel-back-ai-video-start-up", "canonical_source": "https://www.machinebrief.com/news/higgsfield-valued-at-dollar54bn-as-goldman-and-intel-back-ai-sx52", "published_at": "2026-08-17 04:00:27+00:00", "updated_at": "2026-08-17 07:12:24.062264+00:00", "lang": "en", "topics": ["generative-ai", "ai-startups", "ai-products"], "entities": ["Higgsfield", "Alex Mashrabov", "Goldman Sachs", "Intel Capital"], "alternates": {"html": "https://wpnews.pro/news/higgsfield-valued-at-5-4bn-as-goldman-and-intel-back-ai-video-start-up", "markdown": "https://wpnews.pro/news/higgsfield-valued-at-5-4bn-as-goldman-and-intel-back-ai-video-start-up.md", "text": "https://wpnews.pro/news/higgsfield-valued-at-5-4bn-as-goldman-and-intel-back-ai-video-start-up.txt", "jsonld": "https://wpnews.pro/news/higgsfield-valued-at-5-4bn-as-goldman-and-intel-back-ai-video-start-up.jsonld"}}