- Higgsfield raised $400 million in a Series B led by DST Global at a $5.4 billion valuation, according to the company’s August 17 announcement. [1] - The startup reports $700 million in annualized revenue, more than 30 million users and work with 390 Fortune 500 companies. These are company-reported figures, not audited results. [1][2] - The financing comes as competitors including Runway and Synthesia raise multibillion-dollar valuations around different AI-video markets, from cinematic generation to corporate training. [3][4] - Higgsfield’s consumer terms permit content to be used to improve its models, while enterprise agreements exclude customer content from training.
[5] Higgsfield has raised $400 million in a Series B led by DST Global at a $5.4 billion valuation, roughly eight months after its previous financing valued the AI-video startup at $1.3 billion. The company said Monday that annualized revenue has reached $700 million. [1][2]
The San Francisco-based company was founded in 2023 by Alex Mashrabov, a former Snap executive, and Yerzat Dulat. Higgsfield makes tools for generating and editing AI images and videos, including Cinema Studio for filmmakers and Marketing Studio for advertising and marketing teams. [2]
A large round built around enterprise demand #
The Series B included new investments from Tribe Capital, Goldman Sachs Alternatives, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures. Existing backers including Accel, Menlo Ventures, AI Capital Partners, GFT Ventures, Capra Ventures, BAM Corner Point and BroadLight Capital also participated. [1]
Higgsfield said it will use the money for research and development, global infrastructure, AI hiring and go-to-market expansion. Mashrabov told TechCrunch that compute would be a significant use of the capital because video generation is particularly resource-intensive. The company says its newer agentic products grew 42-fold in the three months after the May 2026 launch of its Supercomputer product and now drive more than 20 million content generations per month. [1][2]
Higgsfield’s reported revenue has climbed sharply since its January financing. At that time, the company said it had reached a $1.3 billion valuation after an $80 million extension to its Series A, with a $200 million annualized revenue run rate and more than 15 million users. [6] The new $700 million figure is an annualized run rate, not disclosed full-year revenue.
The market is separating into different video businesses #
Higgsfield’s pitch combines access to generative models with workflow software for marketers, agencies, creators and studios. That puts it in competition with companies pursuing different strategies. Runway announced a $315 million Series E in February, led by General Atlantic, to develop what it calls world models. [3] Synthesia, meanwhile, has focused on enterprise video with digital presenters and training applications; it raised $200 million in January at a $4 billion valuation, according to University College London.
[4]The products are not interchangeable. Runway emphasizes proprietary cinematic models and world simulation, while Synthesia sells business communications and avatar-based video. Higgsfield is presenting itself as a broader production layer for advertising, social content, filmmaking and automated creative workflows. Its reported enterprise reach will need to translate into durable spending and retention to support the new valuation.
Rights ownership is separate from model-training policy #
Higgsfield’s terms of use, last updated July 26, say users retain ownership of their inputs and outputs and may use exported outputs commercially, provided they have the necessary rights to uploaded material, likenesses and other references. The same terms allow the company to use user inputs, content and outputs to train, develop and improve its AI models. [5]
The terms took effect immediately for users registering on or after July 26, 2026, and are scheduled to take effect August 27, 2026, for users who registered earlier unless they accept them sooner. [5] Enterprise, business and organizational customers may instead be governed by separate agreements; Higgsfield says those agreements exclude customer content from model training and treat it as confidential.
[5]The policy addresses ownership and handling of customer material, but it does not establish how Higgsfield’s underlying models were trained or whether all material used in model development was licensed. The company’s terms place responsibility on users to secure rights to uploaded media and likenesses.
Companies mentioned #
Further sources #
[1] Higgsfield’s August 17, 2026 financing announcement details the $400 million Se… ↗
[2] TechCrunch’s August 17, 2026 report describes Higgsfield’s founders, products, … ↗
[[3] Runway’s February 10, 2026 announcement describes its $315 million Series E, le… ↗](https://runway.com/news/runway-series-e-funding)
[[4] University College London’s January 30, 2026 report says Synthesia raised $200 … ↗](https://www.ucl.ac.uk/news/2026/jan/ai-video-startup-co-founded-ucl-professor-valued-4-billion)
[[5] Higgsfield’s terms of use describe ownership of user content, model-training pe… ↗](https://higgsfield.ai/terms-of-use-agreement)
[[6] TechCrunch’s January 15, 2026 report describes Higgsfield’s $80 million Series … ↗](https://techcrunch.com/2026/01/15/ai-video-startup-higgsfield-founded-by-ex-snap-exec-lands-1-3b-valuation/)
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