{"slug": "higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec", "title": "Higgsfield Names Mariam Asmar as First Enterprise Marketing Exec", "summary": "Higgsfield, a San Francisco-based AI video startup, named Mariam Asmar as its first head of B2B marketing on Wednesday. Asmar, who started July 13, will oversee enterprise marketing and report to CEO Alex Mashrabov. The company has raised a $130 million Series A, reported a $500 million annualized revenue run rate, and aims to reach $1 billion by end of 2026.", "body_md": "Higgsfield, the [San Francisco-based startup](https://www.adweek.com/media/higgsfield-ai-marketing-startup/) that makes tools to create AI videos, named Mariam Asmar as its first head of B2B marketing on Wednesday, the company shared with ADWEEK exclusively.\n\nAsmar, who started the role on July 13th, will oversee enterprise marketing, including demand generation, account-based marketing, sales enablement, and brand building. She will report to Higgsfield CEO Alex [Mashrabov](https://www.linkedin.com/in/amashrabov).\n\nThe hire comes as Higgsfield, which has raised a $130 million Series A, reported an annualized revenue run rate of $500 million and said it is on pace to reach $1 billion by the end of 2026, according to [Business Insider](https://www.businessinsider.com/higgsfield-revenue-500-million-as-it-raises-a-series-b-2026-6).\n\n## UNLOCK FULL ACCESS\n\nSubscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.\n\n[VIEW ALL SUBSCRIPTION OPTIONS](/subscription/)", "url": "https://wpnews.pro/news/higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec", "canonical_source": "https://www.adweek.com/media/higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec/", "published_at": "2026-07-29 06:00:00+00:00", "updated_at": "2026-07-29 10:26:50.209690+00:00", "lang": "en", "topics": ["ai-startups", "ai-products", "generative-ai"], "entities": ["Higgsfield", "Mariam Asmar", "Alex Mashrabov", "ADWEEK", "Business Insider"], "alternates": {"html": "https://wpnews.pro/news/higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec", "markdown": "https://wpnews.pro/news/higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec.md", "text": "https://wpnews.pro/news/higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec.txt", "jsonld": "https://wpnews.pro/news/higgsfield-names-mariam-asmar-as-first-enterprise-marketing-exec.jsonld"}}