Higgsfield AI Launches $85,000 ‘Adathon’ Contest in Partnership with ADWEEK

Higgsfield AI, in partnership with ADWEEK, launched the 'Adathon' contest with an $85,000 prize pool in platform credits for teams that produce the best AI-assisted advertisement for a real brand. The month-long competition, with entries due by August 24, 2026, awards first place $50,000 in credits plus a trip to Brandweek 2026 in Atlanta. Winners will be announced at Brandweek in September.

ADWEEK is teaming up with Higgsfield https://higgsfield.ai/ to challenge the ad industry to forget the pitch deck and just produce the spot. In partnership with ADWEEK, the AI ad platform is hosting Adathon https://higgsfield.ai/contests/adathon , a month-long competition offering an $85,000 pool of Higgsfield platform credits to teams that can produce the sharpest AI-assisted advertisement for a real brand. Agencies, in-house brand teams, or combined pods mixing client, agency, and production talent get four weeks to write, produce, and submit a 30-to-60-second ad, built against their own brief, for a brand of their choosing. The judging panel will be revealed in the coming weeks and winners will be announced on stage at ADWEEK’s Brandweek event in Atlanta, September 15-17 https://event.adweek.com/brandweek 2026 . The Stakes Prizes will be paid out in Higgsfield platform credits, alongside a fully paid trip to Brandweek https://event.adweek.com/brandweek 2026 : 1st place: $50,000 in credits, plus travel to Brandweek 2026 in Atlanta for up to three team members 2nd place: $25,000 in credits, plus Brandweek trip for up to three 3rd place: $10,000 in credits, plus Brandweek trip for up to three Winning teams’ trips cover economy airfare and hotel for up to four nights, pre-approved and reimbursed by Higgsfield within 30 days. Entry Deadline August 24, 2026, 11:59 PM ET