# Higgsfield AI Launches $85,000 ‘Adathon’ Contest in Partnership with ADWEEK > Source: > Published: 2026-07-27 15:45:02+00:00 ADWEEK is teaming up with [Higgsfield](https://higgsfield.ai/) to challenge the ad industry to forget the pitch deck and just produce the spot. In partnership with ADWEEK, the AI ad platform is hosting [Adathon](https://higgsfield.ai/contests/adathon), a month-long competition offering an $85,000 pool of Higgsfield platform credits to teams that can produce the sharpest AI-assisted advertisement for a real brand. Agencies, in-house brand teams, or combined pods (mixing client, agency, and production talent) get four weeks to write, produce, and submit a 30-to-60-second ad, built against their own brief, for a brand of their choosing. The judging panel will be revealed in the coming weeks and winners will be announced on stage at ADWEEK’s [Brandweek event in Atlanta, September 15-17](https://event.adweek.com/brandweek_2026). **The Stakes** Prizes will be paid out in Higgsfield platform credits, alongside a fully paid trip to [Brandweek](https://event.adweek.com/brandweek_2026): **1st place:**$50,000 in credits, plus travel to Brandweek 2026 in Atlanta for up to three team members** 2nd place:**$25,000 in credits, plus Brandweek trip for up to three** 3rd place:**$10,000 in credits, plus Brandweek trip for up to three Winning teams’ trips cover economy airfare and hotel for up to four nights, pre-approved and reimbursed by Higgsfield within 30 days. **Entry Deadline** August 24, 2026, 11:59 PM ET