Hideo Kojima finally gets to go to space—but only in an AI-generated ad for Prada

Hideo Kojima appears in an AI-generated advertisement for Prada, fulfilling a long-held desire to go to space—but only virtually. The ad, created using artificial intelligence, features the game director in a futuristic space setting while promoting the luxury fashion brand. The campaign highlights the growing intersection of gaming culture, AI technology, and high-end fashion marketing.

Join the club for quick access. Enter your email below and we'll send confirmation, and sign you up to our newsletter. By submitting your information, you confirm you are aged 16 or over, have read our Privacy Policy https://futureplc.com/privacy-policy/ and agree to the Terms & Conditions https://futureplc.com/future-member-terms-and-conditions/ . Geographical rules apply. Your membership journey starts here. Keep exploring and earning more as a member. Stay Ahead with PC Gamer Get the biggest gaming news, reviews, and releases straight to your inbox.