Hideo Kojima finally gets to go to space—but only in an AI-generated ad for Prada

Hideo Kojima appears in an AI-generated advertisement for Prada, fulfilling a long-held desire to go to space—but only virtually. The ad, created using artificial intelligence, features the game director in a futuristic space setting while promoting the luxury fashion brand. The campaign highlights the growing intersection of gaming culture, AI technology, and high-end fashion marketing.