# Hidden Token Costs Make AI Prohibitively Expensive, But FinOps Can Trim The Bill

> Source: <https://www.machinebrief.com/news/hidden-token-costs-make-ai-prohibitively-expensive-but-finop-tv8i>
> Published: 2026-09-17 14:30:00+00:00

# Hidden Token Costs Make AI Prohibitively Expensive, But FinOps Can Trim The Bill

By Brian Wilson, Forbes Councils MemberSource: 

[Forbes Innovation](https://www.forbes.com/innovation/)
When you can see and control 

[token](https://www.machinebrief.com/glossary/token)spend, you can create an environment where people can use AI tools without going too far.
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