# HeyGen brings its prompt-to-scene video model into Creative Studio > Source: > Published: 2026-10-22 00:45:53+00:00 # HeyGen brings its prompt-to-scene video model into Creative Studio **HeyGen said on October 21st that HeyGen Video was available through Creative Studio and its API. The model generates 5- to 15-second scenes from prompts, images or references, with synchronized sound.** By [Ryan Merket](https://runtimewire.com/author/ryan-merket) · Published · Updated Primary source: [Aligned News - AI Intelligence](https://x.com/HeyGen/status/2113002562286977189) ## Why it matters HeyGen is extending its camera-replacement thesis from digital presenters to the scenes around them, while using its existing studio and API to distribute the model. [Joshua Xu](https://twitter.com/joshua_xu_?ref=runtimewire), HeyGen's co-founder and CEO, said in a [Carnegie Mellon interview](https://labs.ri.cmu.edu/mrsd-news/heygen/?ref=runtimewire) that he was an introvert and found testing camera-related software awkward because it required selfies or recordings. That experience helped shape HeyGen's founding idea: making video creation accessible to people who did not want to appear on camera.… When you purchase through links in our articles, [we may earn a small commission](https://runtimewire.com/affiliate-monetization-standards). This doesn’t affect our editorial independence.