{"slug": "help-customers-submit-better-product-ideas-with-ai", "title": "Help customers submit better product ideas with AI", "summary": "Aha! added AI assistance to its Aha! Ideas portals, letting the company's AI assistant Elle prompt customers for more context and suggest categories as they submit product feedback. The feature, available with Aha! Ideas Advanced, lets administrators add custom instructions to idea description and other text fields so Elle reviews responses and asks for missing detail, and customers can click \"Help me choose\" under the category dropdown for a recommendation. Aha! said the addition aims to give product teams more complete requests, building on Elle's existing work analyzing thousands of ideas for themes, related requests and duplicates.", "body_md": "# Help customers submit better product ideas with AI\n\nA customer asks for a new feature. OK. But what challenge are they actually trying to solve? And what is the impact? Understanding the need behind a request is what ensures you build the right thing. Now, you can use Elle (our AI assistant) to prompt customers for more context when they submit feedback through your ideas portal.\n\nElle can now help your customers describe their ideas more clearly and select the right category. This improves the feedback you receive. \n\n## Clarify and categorize ideas with AI\n\n[Aha! Ideas](https://www.aha.io/ideas/overview) gives your customers a voice and your product team a central place to manage requests. Feedback can be submitted directly to your [ideas portal](https://www.aha.io/ideas/portals) — and collected via [in-app widgets](https://www.aha.io/ideas/in-app-feedback), integrations (like [Salesforce](https://www.aha.io/product/integrations/salesforce), [Zendesk](https://www.aha.io/product/integrations/zendesk), and [HubSpot](https://www.aha.io/product/integrations/hubspot)), and [automation rules](https://www.aha.io/blog/expand-customer-feedback-collection-from-sales-and-support-tools). Elle already helps you analyze thousands of requests at scale by uncovering common themes, finding related ideas, and identifying duplicates.\n\nYou can now guide customers as they submit their ideas, too. Decide what information would help your team evaluate a request, then add instructions to the relevant fields in your portal. [Elle](https://www.aha.io/suite/ai-overview) uses that guidance to review customer responses and suggest where more detail would be useful.\n\n**Try it in our ideas portal.** Have a request? [Share it with us](https://big.ideas.aha.io/) and see how Elle helps you add useful context and choose a category.\n\nHere is what you can do:\n\n- **Enable AI assistance:** Turn on[portal AI assistance](https://support.aha.io/aha-ideas/support-articles/ideas-portals/enable-ai-assistance-in-your-ideas-portal~7693957533204692474) in your account's AI controls. You can enable text suggestions, category suggestions, or both in your portal settings.\n- **Ask for the details you need:** Add custom instructions to the idea description field and other text fields (for example, \"Make sure the summary includes the customer challenge and the impact on their work\").\n- **Help customers fill in the gaps:** As customers complete the idea submission form, Elle reviews their responses and prompts them to add more information when needed.\n- **Auto-suggest categories:** Customers can click**Help me choose** beneath the category dropdown to get a recommendation from Elle.\n\nElle serves as a helpful coach as folks share their feedback, and your team gets a more complete understanding of their needs. Win, win.\n\nLet us show you how it works:\n\nConsider which details will help your team better understand and prioritize ideas. Add those instructions to the related ideas portal field so Elle can help customers share that context. AI assistance in ideas portals is available with [Aha! Ideas Advanced](https://www.aha.io/ideas/pricing).\n\n**Start a free trial of Aha! Ideas**\n\n[Aha! Ideas](https://www.aha.io/ideas/overview) is the best way to consolidate product feedback, engage your community, and prioritize what drives revenue. It also includes everything in Aha! Whiteboards Essentials and Aha! Knowledge Essentials to provide a comprehensive idea management solution. Sign up for a [free 30-day trial](https://www.aha.io/signup/?product=roadmaps&suite=false) of [Aha! Roadmaps](https://www.aha.io/roadmaps/overview) if you are interested in bringing together idea management and detailed planning. Or [join a live demo](https://www.aha.io/demo/) to see why more than 1 million product builders trust our software to build lovable products and be happy doing it.", "url": "https://wpnews.pro/news/help-customers-submit-better-product-ideas-with-ai", "canonical_source": "https://www.aha.io/blog/help-customers-submit-better-product-ideas-with-ai", "published_at": "2026-10-19 16:18:53+00:00", "updated_at": "2026-10-19 23:15:25.458780+00:00", "lang": "en", "topics": ["ai-products", "ai-tools", "generative-ai"], "entities": ["Aha!", "Aha! Ideas", "Elle", "Aha! 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