Heavy Siri AI usage could cost more than we expected, given Cook’s comment

Apple CEO Tim Cook's vague comment during the company's Q3 2026 earnings call suggests that heavy use of Siri AI could be more expensive than previously expected, according to 9to5Mac. Cook's remarks imply that unlimited use of the AI assistant may not be free, hinting at potential costs for users.

What seems like a deliberately vague comment by outgoing Apple https://9to5mac.com/guides/aapl/ CEO Tim Cook during the earnings call https://9to5mac.com/2026/07/30/apple-reports-q3-2026-earnings-109-4-billion-in-revenue-up-16/ suggests that heavy Siri AI https://9to5mac.com/guides/siri/ usage could be more expensive than we’ve so far expected. While it had always seemed clear that we wouldn’t be able to make unlimited use of Siri AI without paying for it in some way, Cook’s remarks do appear to point to some bad news …