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Guillermo del Toro said ‘Absolutely No Goddamn AI’ in ‘Pan’s Labyrinth’ 3D Re-Release: ‘We’re Protecting a Lineage of Art’

Guillermo del Toro said 'Absolutely no goddamn AI' was used in the 3D conversion of 'Pan's Labyrinth' for its 20th anniversary re-release, which returns to theaters Oct. 9 in 3D and HDR. The filmmaker emphasized hand-crafting every element to protect 'the beauty and the redeeming power of art' and a 'lineage of art.'

read2 min views1 publishedJul 25, 2026
Guillermo del Toro said ‘Absolutely No Goddamn AI’ in ‘Pan’s Labyrinth’ 3D Re-Release: ‘We’re Protecting a Lineage of Art’
Image: Variety (auto-discovered)

Guillermo del Toro had one rule when bringing “Pan’s Labyrinth” back to theaters for its 20th anniversary: “No goddamn AI.”

The filmmaker returned to San Diego Comic-Con to discuss the film’s 20th anniversary, which returns to theaters Oct. 9 in 3D and HDR for the first time.

The filmmaker said he converted “Pan’s Labyrinth” into 3D by hand and opted not to use AI.

“Obviously I said, ‘Absolutely no goddamn AI,’” he said, which was met with the audience’s applause. “What we’re protecting is the beauty and the redeeming power of art. It’s not about who gets the job. We are protecting a lineage of art. If we cut a generation of people from learning their craft, you’re cutting the rest of the history of that medium away from them for what?”

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When doing the conversion, del Toro said he had two options: to do it quick, or to do it good.

“I chose good. You have to put in time. You have to do every element by hand. A human made a decision of depth,” he said.

During the panel, del Toro teased a documentary that explores the process of creating the original film, which features appearances and commentary from Jacob Elordi, Cate Blanchett and Charlie Day.

Also offered in 2D HDR, Cineverse and Fathom 4K will bring the re-release to the big screen, with each version being overseen by del Toro himself. Tickets will be available to purchase on Sept. 9.

“Pan’s Labyrinth” follows a young girl named Ofelia (Ivana Baquero), who travels into a fantasy world after fleeing the danger of 1944 Francoist Spain in the aftermath of the Spanish Civil War. While there, she befriends a mysterious faun and navigates the realm of deadly beasts. Starring alongside Baquero are Doug Jones, Maribel Verdú and Sergi López.

“Pan’s Labyrinth” earned $83 million worldwide at the box office in 2006 and received six Oscar nominations and three wins for best makeup, cinematography and art direction.

Del Toro returned to Cannes Film Festival earlier this year to debut a 4K restoration of the film, which was met with several minutes of applause. Two decades ago, the film made Cannes history of the longest standing ovation, totaling 22 minutes.

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