{"slug": "gta-revenue-was-already-better-than-expected-this-year-says-take-two-and-gta-6", "title": "GTA revenue was already “better than expected” this year, says Take-Two, and GTA 6 will reach “new record levels”", "summary": "According to Take-Two Interactive's recent earnings report, revenue from the Grand Theft Auto series has already exceeded expectations in the current fiscal year, driven by strong performance from GTA Online and the GTA+ membership program. The company projects that the launch of Grand Theft Auto VI on November 19 will push total Net Bookings to between $8 billion and $8.2 billion in fiscal year 2027, which CEO Strauss Zelnick says will establish \"new record levels of operating performance.\"", "body_md": "GTA revenue was already “better than expected” this year, says Take-Two, and GTA 6 will reach “new record levels”\nTable of Contents\nWe’re now less than six months away from the GTA 6 release date on November 19, and it’s starting to feel like players are safe from any further delays. Fans are eagerly awaiting the game’s third trailer, expected to kick off GTA 6 pre orders. In Take-Two Interactive’s earnings report on May 21, CEO Strauss Zelnick reiterated that GTA 6’s marketing campaign will start “this summer”.\nOf course, the earnings report also gives us a closer look at just how much money the Grand Theft Auto series is generating right now. GTA Online continues to enjoy excellent player retention – in fact, the series “once again exceeded our expectations,” in the 2026 fiscal year, says Zelnick, and the GTA+ membership program has seen “significant growth” year-over-year.\nGrand Theft Auto revenue continues to improve ahead of GTA 6\nChief Financial Officer at Take-Two, Lainie Goldstein, notes that there was “better-than-expected performance from the Grand Theft Auto series, several mobile titles, and the Red Dead Redemption series” during the 2026 fiscal year. Take-Two Interactive enjoyed Net Bookings of $1.58 billion in the fourth quarter alone, landing above expectations. GTA Online grew 5% during this period, while it grew 6% across the entire year. Take-Two reports Net Bookings of $6.72 billion for the whole fiscal year.\n“The Grand Theft Auto series continues to outpace expectations significantly and demonstrate incredible momentum leading up to the launch of Grand Theft Auto VI on November 19th. Recurrent Consumer Spending grew 5% year-over-year, with strong 2 engagement in GTA Online driven by A Safehouse in the Hills – one of the bestperforming updates in its history.\nStrauss Zelnick, CEO of Take-Two Interactive\nLooking forward to GTA 6, Goldstein says Take-Two (which owns Rockstar Games) expects its total Net Bookings to range from $8 billion to $8.2 billion in fiscal year 2027, an approximately 20% jump compared to fiscal year 2026. It says this is “primarily due to the launch of Grand Theft Auto VI on November 19th” – solidifying the announced release date.\nIn the financial results press release, Zelnick says, “We believe Fiscal 2027 will establish new record levels of operating performance driven by the November 19th launch of Grand Theft Auto VI, along with strong execution across our portfolio”.", "url": "https://wpnews.pro/news/gta-revenue-was-already-better-than-expected-this-year-says-take-two-and-gta-6", "canonical_source": "https://www.pcguide.com/news/gta-revenue-was-already-better-than-expected-this-year-says-take-two-and-gta-6-will-reach-new-record-levels/", "published_at": "2026-05-22 09:42:21+00:00", "updated_at": "2026-05-22 13:59:54.964265+00:00", "lang": "en", "topics": [], "entities": ["Take-Two Interactive", "Strauss Zelnick", "Lainie Goldstein", "Grand Theft Auto", "GTA Online", "GTA+", "Red Dead Redemption"], "alternates": {"html": "https://wpnews.pro/news/gta-revenue-was-already-better-than-expected-this-year-says-take-two-and-gta-6", "markdown": "https://wpnews.pro/news/gta-revenue-was-already-better-than-expected-this-year-says-take-two-and-gta-6.md", "text": "https://wpnews.pro/news/gta-revenue-was-already-better-than-expected-this-year-says-take-two-and-gta-6.txt", "jsonld": "https://wpnews.pro/news/gta-revenue-was-already-better-than-expected-this-year-says-take-two-and-gta-6.jsonld"}}