{"slug": "grubhub-and-40-other-brands-test-in-app-measurement-in-chatgpt-ads", "title": "GrubHub and 40 Other Brands Test In-App Measurement in ChatGPT Ads", "summary": "OpenAI is integrating with AppsFlyer, a mobile attribution and marketing analytics platform, to bring in-app measurement to ChatGPT ads, giving brands visibility into installs, in-app purchases, and subscriptions. GrubHub and over 40 brands across ecommerce, food delivery, and ride-sharing have tested the integration for four weeks. GrubHub, which joined the ChatGPT ads pilot in February, previously had a limited view of conversions and attribution, according to Brian Ryu, VP of growth and paid media at GrubHub.", "body_md": "OpenAI is integrating with AppsFlyer, a mobile attribution and marketing analytics platform, to bring in-app measurement to ChatGPT ads, giving brands visibility into installs, in-app purchases, and subscriptions via AppsFlyer, the companies shared with ADWEEK exclusively.\n\nGrubHub and over 40 brands spanning ecommerce, food delivery, and ride-sharing categories have been testing this integration for the last four weeks.\n\nGrubHub has been in the ChatGPT ads pilot since February, when OpenAI opened it to advertisers, but had only a “limited picture” on metrics like conversions and attribution, and was “missing a huge chunk of what was happening before,” vp of growth, paid media, Brian Ryu told ADWEEK.\n\n## UNLOCK FULL ACCESS\n\nSubscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.\n\n[VIEW ALL SUBSCRIPTION OPTIONS](/subscription/)", "url": "https://wpnews.pro/news/grubhub-and-40-other-brands-test-in-app-measurement-in-chatgpt-ads", "canonical_source": "https://www.adweek.com/media/grubhub-and-40-other-brands-test-in-app-measurement-in-chatgpt-ads/", "published_at": "2026-08-04 06:00:00+00:00", "updated_at": "2026-08-04 10:25:38.508150+00:00", "lang": "en", "topics": ["ai-products", "ai-tools", "ai-policy"], "entities": ["OpenAI", "AppsFlyer", "GrubHub", "Brian Ryu", "ChatGPT"], "alternates": {"html": "https://wpnews.pro/news/grubhub-and-40-other-brands-test-in-app-measurement-in-chatgpt-ads", "markdown": "https://wpnews.pro/news/grubhub-and-40-other-brands-test-in-app-measurement-in-chatgpt-ads.md", "text": "https://wpnews.pro/news/grubhub-and-40-other-brands-test-in-app-measurement-in-chatgpt-ads.txt", "jsonld": "https://wpnews.pro/news/grubhub-and-40-other-brands-test-in-app-measurement-in-chatgpt-ads.jsonld"}}