Grab a Sony Bravia OLED TV for its lowest price thanks to this Prime Day deal

Amazon's Prime Day deal offers the Sony Bravia XR8B 77-inch OLED TV at $1,798, a 27% discount from its regular $2,499.99 price, marking its lowest price yet. The deal saves shoppers $701.99 on the 2025 model, which features Sony's XR Processor and Google TV platform.

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Read More Table of Contents Sony XR8B features Pure Black OLED Contrast Prime Day deals Intelligent XR Processor Google TV Smart Platform Prime Day is coming — don’t miss the deals Voice Control with Google Assistant Apple AirPlay 2 & Google Cast Support Access to Popular Streaming Services Studio-Calibrated Picture Modes Optimised for PlayStation 5 Cinematic Audio & Visual Support XR Clear Image Upscaling XR OLED Motion Technology Why we like this Sony Bravia TV deal More OLED TV deals If you’re looking to upgrade your TV, some great picks for the job are OLEDs. Offering up the deep true blacks—that’s thanks to their self-lit pixels without the need for a backlight. While also providing a great contrast and vivid colors, the price might be a bit of a sore point. So if you are planning on buying one, Prime Day might be the best time to pick one up. One of those deals is on the Sony Bravia XR8B; the 77-inch OLED model is currently 27% off in the Amazon sale. That discount puts it at $1,798 instead of the usual $2,499.99. That means a saving of $701.99 on the TV, and back to its lowest price yet, according to price tracking sites. Prices and savings subject to change. Click through to get the current deal prices. Custom URL Save 28% NOW Sony 77 Inch OLED 4K BRAVIA XR8B TV Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 K-77XR8B , 2025 Model Best Deals Deal @ Amazon Load more Sony XR8B features Pure Black OLED Contrast Featuring over 8 million self-lit OLED pixels, the display delivers true blacks, exceptional contrast, and impressive brightness for a highly detailed and realistic picture. Prime Day deals Prime Day is officially here, and we've found all the best deals on tech and gaming. AMD Ryzen 7 9800X3D - was $479 now $433.99 Samsung 32" Odyssey G55C - was $329 now $189 Samsung SSD 9100 PRO 2TB - was $679.99 now $349.99 Hisense 100" U7 Mini-LED - was $4,499 now $2,499.99 ASUS ROG AMD RX 9070 XT & 9800X3D Gaming PC - was $2,299.99 now $2,119.99 Prices correct as of June 23rd on Amazon.com. Intelligent XR Processor Sony’s XR Processor analyzes and enhances every scene in real time, optimizing color, contrast, and clarity to create a more natural and immersive viewing experience. Google TV Smart Platform Google TV brings together your favorite streaming services into one intuitive interface, making it easy to discover content, receive personalized recommendations, and access entertainment from a single screen. Prime Day is coming — don’t miss the deals Get ready for exclusive savings with Prime. Ages 18–24 can get a 6-month Prime trial for $0 Start your Prime trial → Voice Control with Google Assistant Built-in Google Assistant allows you to search for content, ask questions, control smart home devices, and navigate the TV using simple voice commands. Apple AirPlay 2 & Google Cast Support Stream content effortlessly from compatible smartphones, tablets, and computers using Apple AirPlay 2 or Google Cast for seamless wireless sharing. Access to Popular Streaming Services Enjoy access to a wide range of streaming platforms, including Netflix, Prime Video, Disney+, YouTube, Apple TV, Crunchyroll, and many more through the Google TV ecosystem. Studio-Calibrated Picture Modes Specially tuned picture presets for services such as Netflix and Prime Video help deliver content as intended by filmmakers and content creators. Optimised for PlayStation 5 Exclusive PlayStation 5 features such as Auto HDR Tone Mapping and Auto Genre Picture Mode automatically optimize picture settings for gaming and entertainment, enhancing performance and image quality. Cinematic Audio & Visual Support Support for Dolby Vision, Dolby Atmos, IMAX Enhanced, and DTS:X provides a more immersive home cinema experience with enhanced picture quality and multidimensional sound. XR Clear Image Upscaling XR Clear Image technology intelligently upscales HD and digital content, restoring lost detail and improving overall clarity for sharper, more refined visuals. XR OLED Motion Technology Advanced motion processing keeps fast-moving sports, action films, and games looking smooth and blur-free, ensuring greater clarity during high-speed scenes. Why we like this Sony Bravia TV deal If you are looking for a new Sony TV, the OLED is definitely one of the top options out there. As we’ve seen in some of our monitor and TV reviews, they do really shine and make watching anything all the better on them. So the Bravia is a good option for the job, having averaged a review score of 4.7 stars out of 5 with over 220 ratings. They praise the picture, color, and sound quality, along with the value for money. The last of which is now at its lowest price again, as shown by the CamelCamelCamel graph below, falling back to that low price. So you can get plenty more value and impressive savings on the TV. Sony 77 Inch OLED 4K BRAVIA XR8B TV Amazon price history, Source CamelCamelCamel More OLED TV deals Prices and savings subject to change. Click through to get the current deal prices. Custom URL Save 43% now SAMSUNG 48-Inch Class OLED S90F 4K Smart TV NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in Best Deals Deal @ Amazon Custom URL Save 28% NOW Sony 77 Inch OLED 4K BRAVIA XR8B TV Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 K-77XR8B , 2025 Model Best Deals Deal @ Amazon Custom URL Save 29% now SAMSUNG 65-Inch Class OLED S90F 2025 Samsung 65-Inch Class OLED S90F 4K Smart TV 2025 Model NQ4 AI Gen3 Processor, 4K AI Upscaling Pro, OLED HDR +, Motion Xcelerator 144Hz, Samsung Vision AI, Alexa Built-in Read more Best Deals Deal @ Amazon Custom URL Save $200 now LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV LG 55-Inch Class OLED evo AI 4K C6 Series Smart TV w/Dolby Atmos, Dolby Vision, HDR10, AI Super Upscaling 4K, Filmmaker Mode, Wow Orchestra, Compatible with Alexa OLED55C6PUA, 2026 Read more Best Deals Deal @ Amazon Custom URL Save 14% now Sony 65 Inch OLED 4K Ultra HD TV BRAVIA XR8B Smart Google TV with Dolby Vision HDR and Exclusive Features for PlayStation® 5 K-65XR8B , 2025 Model Best Deals deal @ amazon Load more About the Author Sebastian Kozlowski With a fascination for technology and games, Seb is a tech writer with a focus on hardware, news, and deals. He is also a tester and reviewer for the site. Contact him @ email protected Load More You can trust PC Guide Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here. Follow us Table of Contents Sony XR8B featuresPure Black OLED ContrastIntelligent XR ProcessorGoogle TV Smart PlatformVoice Control with Google AssistantApple AirPlay 2 & Google Cast SupportAccess to Popular Streaming ServicesStudio-Calibrated Picture ModesOptimised for PlayStation 5Cinematic Audio & Visual SupportXR Clear Image UpscalingXR OLED Motion TechnologyWhy we like this Sony Bravia TV dealMore OLED TV deals Related Articles Prime Day turns excellent Bose QuietComfort headphones down to lowest price this year Last Updated Jun 25, 2026· by Kevin Pocock Intel Core i9-14900K drops to its lowest price in 30 days for Prime Day Last Updated Jun 25, 2026· by Ussamah Mehmood Budget ASUS ROG Strix gaming laptop gets even cheaper in Prime Day deal Last Updated Jun 25, 2026· by Sebastian Kozlowski Fast Netgear WiFi 7 router plummets to new low price in Prime Day deal Last Updated Jun 25, 2026· by Sebastian Kozlowski About Us Contact Earnings Disclaimer Privacy Policy Sitemap Our Sites: Black Friday TV Deals PC Builder Movies Like Copyright © 2026 PC Guide. 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