Gov't to register state-certified trademarks worldwide to stop counterfeit cosmetics

Powered by viral social media trends and precise skin care routines, Korean cosmetics have transformed from a regional favorite into a multibillion-dollar global juggernaut. But as products from top brands flood medicine cabinets from East Asia to Western Europe, an increasingly sophisticated illicit market is following right behind, threatening both consumer safety and the industry’s reputation. In response to the surge of counterfeit items surfacing across major e-commerce platforms like Amazon, eBay and TikTok Shop, Korean authorities are escalating an international crackdown to protect the integrity of the K-beauty industry. Rather than relying solely on traditional legal remedies, government agencies are building an aggressive, multi-layered defense network designed to track and intercept fake cosmetics before they reach consumers. At the center of this initiative is the deployment of artificial intelligence (AI). Specialized monitoring firms equipped with AI tracking tools are actively scouring global digital marketplaces to flag and take down illicit listings. The scale of the