Google wiped out 45% of AI content in one update: Here’s what the survivors did differently

Google's algorithm update in late 2024 eliminated 45% of AI-generated content from search results, forcing B2B marketing teams to adapt. Survivors focused on original research, expert insights, and user-first content strategies to maintain visibility.

Sometime in late 2024, marketing teams across venture-backed B2B started seeing the same chart. Organic traffic that had…