{"slug": "google-tests-blue-hyperlinks-in-sponsored-results-ads", "title": "Google tests blue hyperlinks in sponsored results ads", "summary": "Google is testing blue hyperlinks within sponsored results ads that direct users to the same landing page as the ad's title, adding more clickable entry points likely to boost click-through rates. This follows recent tests of AI-generated descriptions and underlined links in sponsored ads, indicating active experimentation with ad appearance and functionality.", "body_md": "# Google tests blue hyperlinks in sponsored results ads\n\nGoogle keeps rolling out changes to its Shopping and sponsored results ads. Last week, we saw [AI-generated descriptions](https://searchenginewatch.com/google-tests-ai-generated-descriptions-in-shopping-ads/) being tested in shopping ads, along with underlined links appearing in sponsored results. Now we’ve spotted another test: a blue hyperlink within sponsored ads that, when clicked, takes you to the same landing page as clicking the ad’s title. Google appears to be adding more clickable entry points within sponsored ads, likely as a way to boost CTR.\n\nHere is a screenshot of how it looks.\n\nWith recent more changes like AI-generated descriptions, underlined links, and now blue hyperlinks all surfacing around the same time, I assume that Google is actively experimenting with how sponsored results look and function.\n\nComments are reviewed before they appear. Be kind, be useful.", "url": "https://wpnews.pro/news/google-tests-blue-hyperlinks-in-sponsored-results-ads", "canonical_source": "https://searchenginewatch.com/google-tests-blue-hyperlinks-in-sponsored-results-ads/", "published_at": "2026-08-10 12:24:27+00:00", "updated_at": "2026-08-10 17:34:46.375886+00:00", "lang": "en", "topics": ["ai-products"], "entities": ["Google"], "alternates": {"html": "https://wpnews.pro/news/google-tests-blue-hyperlinks-in-sponsored-results-ads", "markdown": "https://wpnews.pro/news/google-tests-blue-hyperlinks-in-sponsored-results-ads.md", "text": "https://wpnews.pro/news/google-tests-blue-hyperlinks-in-sponsored-results-ads.txt", "jsonld": "https://wpnews.pro/news/google-tests-blue-hyperlinks-in-sponsored-results-ads.jsonld"}}