Google says AI Search features send billions of clicks to websites each week

Google's SVP Nick Fox announced that Google's AI Search features are sending billions of clicks to websites each week, countering concerns that AI Overviews and AI Mode are reducing traffic. Fox stated that overall Google Search sends billions of clicks daily, and AI features alone contribute billions weekly. This comes amid studies showing zero-click searches hitting 68% and AI Overviews cutting clicks by 42%, prompting calls for Google to share more data.

SEO https://searchengineland.com/library/seo » Google says AI Search features send billions of clicks to websites each week Nick Fox, SVP at Google, said Google continues to send billions of clicks to the web every day and within AI Search it is billions weekly. Nick Fox of Google said that Google is “now sending billions of clicks to websites every week through AI features in Search alone.” Overall, Google Search is sending “billions of clicks to the web every day through Search,” he added. AI Search. Many of us are noticing less and less traffic from Google Search, which many pin on Google’s AI Overviews and AI Mode. But Nick Fox said no, “we’re actually seeing the opposite,” he wrote https://www.linkedin.com/feed/update/urn:li:activity:7483916000103583744/ on LinkedIn. Search is not dying, according to Fox, and AI search is sending billions of clicks weekly, he added. “Turns out, when people can ask whatever questions are on their minds, they use Google Search more than ever,” he added. AI Clicks. Not only are people using Google more, which Google has said time and time again. But Google is also sending more clicks to the web, he added. Nick Fox wrote: - “We continue to send billions of clicks to the web every day through Search.” - “We’re now sending billions of clicks to websites every week through AI features in Search alone.” Fox added, “and we’re just getting started.” Meanwhile. We are seeing more and more evidence that Google is sending fewer clicks to sites than before. A recent zero click study showed zero-clicks hit 68% https://searchengineland.com/google-zero-click-searches-2026-study-479717 this year. Another report showed AI Overviews cut clicks by 42% https://searchengineland.com/google-ai-overviews-cut-search-clicks-report-471497 . Why we care . Google continues to talk about the importance of sending clicks to the open web. That alone is promising, but we are eager to see the data. We’ve seen Google add preferred sources https://searchengineland.com/google-preferred-sources-now-works-for-all-languages-476051 , made improvements to recipe links https://searchengineland.com/google-ai-mode-updates-recipe-results-to-better-connect-people-with-recipe-creators-470811 , and overall link tweaks https://searchengineland.com/google-updates-links-within-ai-overviews-ai-mode-476571 to improve clicks. Google continues to refuse to share click data, even after releasing AI performance reports in Google Search Console https://searchengineland.com/google-search-console-ai-performance-reports-rolling-out-to-more-users-480867 . If we are getting clicks, show us the data. That being said, this is the first time Google told us how many clicks to the web it is sending out through AI search features. Be the brand AI recommends. See your AI visibility https://www.semrush.com/ai-seo/overview?utm campaign=ic sel 0101ai&utm source=searchengineland.com&utm medium=overlay&onboarding=off See where your brand appears in AI search, where competitors are winning, and what it takes to become the answer AI recommends. Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.