Google raises Pixel 11 prices as Gemini moves deeper into its hardware lineup

Google raised Pixel 11 prices at its Made by Google 2026 event on August 12, with the standard Pixel 11 starting at $899, the Pixel 11 Pro at $1,099, and the Pixel 11 Pro Fold at $1,899, as Gemini AI features expand across its hardware lineup. The Pixel 11 series, powered by the Tensor G6 chip, now includes 256GB base storage, seven years of updates, and new AI features like Rambler and HiLight, while the Pixel Watch 5 and Pixel Tag also debut with Gemini integration.

Google raises Pixel 11 prices as Gemini moves deeper into its hardware lineup - The Pixel 11 starts at $899 with 256GB of storage; the Pixel 11 Pro starts at $1,099 and the Pro Fold at $1,899. 1 https://store.google.com/us/category/phones?hl=en-US 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ - Google’s Pixel 11 lineup uses the Tensor G6 chip, adds a thinner camera design and promises seven years of updates. 1 https://store.google.com/us/category/phones?hl=en-US - Pixel Tag connects to Google’s Find Hub network and costs $29 for one tracker or $99 for a four-pack. 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ 3 https://apnews.com/article/google-pixel-11-android-3bbad7afc4d25e15527477123415e50a - Pixel Watch 5 comes in 41mm and 45mm sizes, offers up to 40 hours of battery life with its always-on display, and is built around Gemini-powered Google Health coaching. 4 https://store.google.com/us/category/watches trackers?hl=en-US Google unveiled its Pixel 11 phone family, Pixel Watch 5 and first tracking device on Wednesday, August 12, putting higher phone prices and broader Gemini integration at the center of its annual hardware refresh. 1 https://store.google.com/us/category/phones?hl=en-US 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ The standard Pixel 11 starts at $899 in the United States, with 256GB of storage as the base configuration. The Pixel 11 Pro starts at $1,099, while the Pixel 11 Pro Fold starts at $1,899. 1 https://store.google.com/us/category/phones?hl=en-US 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ Google makes more storage the new baseline Google has eliminated the 128GB base configuration and made 256GB the starting capacity for the Pixel 11. The Google Store lists 30-plus hours of battery life, a Tensor G6 chip and seven years of operating-system, security and Pixel Drop updates. 1 store.google.com https://store.google.com/us/category/phones?hl=en-US The standard model has a thinner camera profile, a 48-megapixel main camera, a 13-megapixel ultrawide camera and a 10.8-megapixel telephoto camera with 30x Super Zoom. Google says a single tap can capture photos and video and automatically create a curated collection. 1 store.google.com https://store.google.com/us/category/phones?hl=en-US The Pixel 11 Pro and Pro XL start at $1,099 and $1,299, respectively, according to the Associated Press. The Pro phones add a 50-megapixel main camera, 48-megapixel ultrawide and telephoto cameras, up to 120x Pro Zoom, and a feature called HiLight that glows when an important call needs attention. 1 https://store.google.com/us/category/phones?hl=en-US 2 store.google.com https://store.google.com/us/category/phones?hl=en-US Google also said the Pixel 11 Pro Fold is nearly 10% lighter and almost 1 millimeter thinner than its predecessor. It has a 48-megapixel main camera and 30x Super Zoom. 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ Gemini moves into everyday phone functions Google’s launch materials describe Gemini Intelligence as a system that can predict what a user needs, work across apps and help complete tasks. The company also highlighted camera assistance, conversational editing and other AI features already rolling out across Pixel devices. 1 https://store.google.com/us/category/phones?hl=en-US 5 store.google.com https://store.google.com/us/category/phones?hl=en-US TechCrunch reported several Pixel 11-specific demonstrations, including Rambler, a voice-input feature designed to handle filler words, run-on sentences and less structured speech. Circle to Search can also be accessed more directly from the Pixel Camera to identify objects, translate text or answer questions about a scene. 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ Google is offering six months of Google AI Pro with Pixel 11 Pro purchases. The Google Store lists the offer as a $119 value, though eligibility and promotional terms apply. 1 store.google.com https://store.google.com/us/category/phones?hl=en-US Pixel Tag brings Google into item tracking Pixel Tag is Google’s first dedicated tracking device. It connects to Android’s Find Hub network so users can locate attached items through the Find Hub app. TechCrunch reported that the tag can also be located from a Pixel Watch and that Pixel Buds users can ask Gemini to find or ring it. 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ The tag is listed at $29 for one unit or $99 for a four-pack in launch coverage. The Associated Press reported compatibility with phones running Android 9 or later. 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ 3 https://apnews.com/article/google-pixel-11-android-3bbad7afc4d25e15527477123415e50a Pixel Watch 5 emphasizes health coaching The Pixel Watch 5 comes in 41mm and 45mm versions. Google’s Store page lists up to 40 hours of battery life with the always-on display, Wi-Fi and LTE connectivity, and a design built around Gemini-powered Google Health coaching. 4 store.google.com https://store.google.com/us/category/watches?hl=en-US Google describes the Health Coach as a conversational system that can create longer-term fitness plans, adjust sleep goals and provide proactive suggestions based on a broader view of a user’s health and wellness. Those are company-described coaching features, not independent clinical validation. 4 store.google.com https://store.google.com/us/category/watches?hl=en-US TechCrunch reported starting prices of $399 for the 41mm model and $429 for the 45mm model, plus a $579 Stephen Curry edition. Google’s Store page confirms the Curry collaboration but does not expose the prices in the page text reviewed for this audit. 2 https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ 4 store.google.com https://store.google.com/us/category/watches?hl=en-US Companies mentioned Further sources 1 Google Store Pixel 11 family page, including Tensor G6, storage, battery, camer… ↗ https://store.google.com/us/category/phones?hl=en-US 2 TechCrunch’s August 12, 2026 Made by Google roundup, including Pixel 11 pricing… ↗ https://techcrunch.com/2026/08/12/google-unveils-pixel-11-lineup-new-airtag-rival-and-gemini-features-at-made-by-google-2026/ 3 Associated Press coverage of Google’s Pixel 11 launch, including U.S. pricing, … ↗ https://apnews.com/article/google-pixel-11-android-3bbad7afc4d25e15527477123415e50a 4 Google Store Pixel Watch and tracker category page, including Pixel Watch 5 siz… ↗ https://store.google.com/us/category/watches trackers?hl=en-US 5 Google’s June 2026 Pixel Drop, used for broader context on Gemini-powered video… ↗ https://blog.google/products-and-platforms/devices/pixel/june-2026-pixel-drop/ The stories that matter, in one email. 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