Google eyes expansion in Korean enterprise AI market

Google announced plans to expand its Gemini AI presence in Korea's enterprise market during a press conference in Seoul, with executives calling Korea a key strategic partner and a fiercely competitive AI arena where use cases become global references.

Google unveiled its vision to expand the presence of its Gemini artificial intelligence AI in Korea's enterprise AI market on Tuesday, highlighting its strengths as a full-stack AI company spanning infrastructure, models and platforms. During a press conference on the sidelines of the Google AI for Business 2026 event in Seoul, Google Korea Country Managing Director Yoon Koo and Google Cloud Korea Country Head Ruth Sun stressed that Korea is one of the world's most competitive AI markets and a key strategic partner for Google. “When the world was transitioning to the mobile era, Korea was often described as a global test bed,” Yoon said. “But Korea is no longer just a place where technologies are tested. It has become a fiercely competitive arena where all the key players driving global AI innovation come together and compete head-on. The competition here is so intense that nearly every AI use case developed in Korea goes on to become a global reference case for innovation.” Yoon and Sun emphasized that forging partnerships with Korean companies at the center of that competitio