{"slug": "google-expands-merchant-center-ai-performance-insights", "title": "Google Expands Merchant Center AI Performance Insights", "summary": "Google has expanded its Merchant Center AI performance insights to merchants in Australia, Canada, India, and New Zealand, adding to the initial rollout in the United States in July. The reports, available for English-language queries, show how brands appear in conversational queries with shopping intent across AI Mode and AI Overviews, helping merchants optimize product data.", "body_md": "In July, Google began to roll out [AI performance reports within Google Merchant Center](https://www.seroundtable.com/google-merchant-center-ai-performance-insights-41675.html) to United States based merchants. Google said the AI reports are now available to merchants within Australia, Canada, India & New Zealand as well.\n\nGoogle updated the [help document](https://support.google.com/merchants/answer/17200695?hl=en) to say \"AI performance insights are currently available for English-language queries for Merchant Center accounts in Australia, Canada, India, New Zealand, and the United States.\" Previously, it said it was live just for the United States and would be expanded to more countries in the coming months.\n\nGoogle also made numerous changes to the help document, so it is worth reviewing.\n\nThe Google Merchant Center AI performance insights report provides a view of how your brand is discovered across Google's generative AI ecosystem, specifically revealing your performance for conversational queries with shopping intent on AI Mode and AI Overviews. \"With these insights, you can better understand how your brands show up in conversational queries, evaluate your visibility across different shopping stages, and view trends to help optimize your product data,\" Google wrote.\n\nForum discussion at [X](https://x.com/hanakobzova/status/2076584223222235370).", "url": "https://wpnews.pro/news/google-expands-merchant-center-ai-performance-insights", "canonical_source": "https://www.seroundtable.com/google-expands-merchant-center-ai-performance-insights-42005.html", "published_at": "2026-09-03 11:31:00+00:00", "updated_at": "2026-09-03 12:54:25.327561+00:00", "lang": "en", "topics": ["ai-products", "generative-ai"], "entities": ["Google", "Google Merchant Center"], "alternates": {"html": "https://wpnews.pro/news/google-expands-merchant-center-ai-performance-insights", "markdown": "https://wpnews.pro/news/google-expands-merchant-center-ai-performance-insights.md", "text": "https://wpnews.pro/news/google-expands-merchant-center-ai-performance-insights.txt", "jsonld": "https://wpnews.pro/news/google-expands-merchant-center-ai-performance-insights.jsonld"}}