Google built the SEO industry, AI is dismantling it, and Promptwatch just landed €6M to help brands survive the shift

Google's dominance in search is being challenged by AI, and Promptwatch has raised €6 million to help brands adapt to the shift. The startup's funding round highlights the growing need for tools that navigate the decline of traditional SEO as AI-driven search changes user behavior.

Marketers have spent the last 20 years optimising for Google’s algorithm. Now, Gartner predicts organic search traffic could…