# Google built the SEO industry, AI is dismantling it, and Promptwatch just landed €6M to help brands survive the shift

> Source: <https://techfundingnews.com/amsterdam-promptwatch-seed-funding-ai-search/>
> Published: 2026-07-14 06:00:00+00:00

Marketers have spent the last 20 years optimising for Google’s algorithm. Now, Gartner predicts organic search traffic could…