{"slug": "google-built-the-seo-industry-ai-is-dismantling-it-and-promptwatch-just-landed", "title": "Google built the SEO industry, AI is dismantling it, and Promptwatch just landed €6M to help brands survive the shift", "summary": "Google's dominance in search is being challenged by AI, and Promptwatch has raised €6 million to help brands adapt to the shift. The startup's funding round highlights the growing need for tools that navigate the decline of traditional SEO as AI-driven search changes user behavior.", "body_md": "Marketers have spent the last 20 years optimising for Google’s algorithm. Now, Gartner predicts organic search traffic could…", "url": "https://wpnews.pro/news/google-built-the-seo-industry-ai-is-dismantling-it-and-promptwatch-just-landed", "canonical_source": "https://techfundingnews.com/amsterdam-promptwatch-seed-funding-ai-search/", "published_at": "2026-07-14 06:00:00+00:00", "updated_at": "2026-07-14 06:25:49.933882+00:00", "lang": "en", "topics": ["ai-tools", "ai-startups", "artificial-intelligence"], "entities": ["Google", "Promptwatch", "Gartner"], "alternates": {"html": "https://wpnews.pro/news/google-built-the-seo-industry-ai-is-dismantling-it-and-promptwatch-just-landed", "markdown": "https://wpnews.pro/news/google-built-the-seo-industry-ai-is-dismantling-it-and-promptwatch-just-landed.md", "text": "https://wpnews.pro/news/google-built-the-seo-industry-ai-is-dismantling-it-and-promptwatch-just-landed.txt", "jsonld": "https://wpnews.pro/news/google-built-the-seo-industry-ai-is-dismantling-it-and-promptwatch-just-landed.jsonld"}}