# Google basically confirms the Pixel 11 is getting a price hike > Source: > Published: 2026-07-25 18:13:36+00:00 # Google basically confirms the Pixel 11 is getting a price hike By Terrence O’BrienSource: [The Verge](https://www.theverge.com)Google's Vice President of Devices and Services, Shakil Barkat, all but confirmed in an interview with * 9to5 Google* that its next Pixel phone would cost more than the Pixel 10. Considering the ongoing RAM supply issues due to the explosion of AI data centers, the [rumored price hike](https://www.theverge.com/tech/962145/the-pixel-11-could-come-with-a-higher-price-tag)is not a complete surprise. Companies from [Apple](https://www.theverge.com/tech/956903/apple-price-increase-2026-macbook-ipad-mac-home-vision-pro)to [Nintendo](https://www.theverge.com/games/926606/nintendo-switch-2-price-hikes-earnings-results), [Microsoft](https://www.theverge.com/games/957042/xbox-price-increase-memory-shortage)to [Roku](https://www.theverge.com/streaming/970814/roku-streaming-price-increase), have all raised their prices in response to the soaring cost of memory. Barkat said that Google had "shielded our consumers from supply fluctuations for as long as possible," but that the "economics have fundamentally shifted and we're not immune to that." He went on to tell 9to5 tha … Get AI news in your inbox Daily digest of what matters in AI.