Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks Google is accelerating its AI spending even as its core search business shows early signs of weakness, according to a report from Adweek's AI, Tech & Money newsletter. The company's heavy investment in artificial intelligence comes amid growing cracks in its dominant search advertising revenue stream. A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. You’re reading AI, Tech & Money https://www.google.com/url?q=https://links.adweek.com/s/c/SDv7ekza3-Mf5X7opgi5sRjODZYhcW9bA32Y4mh12Ty55ByzH9c4cnZ-ymHzA3eZvfNIUeofmNcAe9LZJRTu6OaGn dNsLazdw3Oh6FhWFH1q7HDmzp86qYjmqzbuurv1ZtqbMgU6ZTKR1Ovpc8KOFLK0-BULDQOapQ3dx5dXLiFEC2dRdeu5WO4oSLeu5UOFVk8i-YLPCjyx9naZhV1q4Xiebw-extEkry8dRRefgyR3y9U2LrtE01OFfVnbJijZOQX7qo4U pKLGMc1VEkMxG-MxZ8z11Xa537NN5jfGzlRfWDDxcSeeXYq89iPGjyFPMfbxkxEJQKpQiVqISK w-aLcKARINfnDvlmFpnvsRPR4LSCXGHb iX4tFXprGJhd14dCjfG gO2kW0hxdGeBGSu8PvRbn1hCWqMcBOxhMy7lvxJRwzgSWW7bSER8neVbiRD8RoKyj0wnrirQvVstxoChm WQS riS5XXI L7zE9ZFcNwlYnOLvr12t6MUGO17uAhG 91bELnsf4XJWyPOd4nmFY- USPHhUsmoZGaAk8odaAB7XOy2OSJnw5AwWe0YwwBFMvbPdyMHl8pyzNQQNx7mslfbtGgE8EZZKuviTgjQbq6MrKqSPQbzlw5hDokR5TllHr7CveJoOXuQYw5htw/R3oHr-JqJ9oV2O9DauhNnxb1e0478JOl/23&source=gmail-imap&ust=1785427260000000&usg=AOvVaw0cH6g1BWARJXimyJkz4rwg . If you, like me, are having a bit of World Cup hangover, you may not be able to relive that glorious Ferran Torres 106th-minute banger of a goal, but we’ve got the second-best thing: a comprehensive ranking of all of the World Cup ads https://www.google.com/url?q=https://links.adweek.com/s/c/PlMt4tZAfUeHHrRlPiihtiq6dXJ5sY5JPV9taPbYeL0anwdu-ZUzi3GJhHRryqO2nXm8Gq4BYDr6QoYa5stPcaiuuCWI2dWkZsc28x1GDs1SqPHgL3x6shWgMCgAjy5b6j8YTRJ9gmFNWAv3S4JDx-dQr4q5CFIUfUEsdlOgtwx L4qP6JFBGRIiu3BSgGxFDl7M-oWvUPsFyiqTEuGUZY-h64gJ7A7bpeiSlvnUns72CiIf7yYukyg5fQxNdC92nUSVepRW1O5qxwTiArUw6V3gFgv qu6qwFKma2VDBGqL9k to3e8HD0fBfEyGCofqnJYsHCs35mpQR59wn52FRHBkEwahpfhRe aAF2jq6TwY50baDe k3L RJDip9B7D8P7WtvhWKj MqfwmriZ8b-e7i6kKW9lPgEkBTduCsY5u0bZdlFhCmhkjqyNQAz96T 76z JHN6u8Yx2TF87G-3Yt4z8qe9gXq0KVgCRQ8ZEl1yfpoAozRb6EeptHuqGAE3wQHF6SY0w2 IP9c0yL0 w8PAU8x6HeKCe5G0tKHoolJC6RNSBLnfCUVrWcMKe83JveL 0zjrfsaStHNJrLDKSHvubXtQI94U39kmL-DB69LvjbhmlQxeB52Tij4Ie2T2mWZGIXemoQ0SbnmPuWVYlpieZo/uqdZf1rMe7SxQkYz3k4qlYTDcAHlBIkO/23&source=gmail-imap&ust=1785427260000000&usg=AOvVaw0VcTHLwJSjntSnNHzPMVhk , assessed according to impact by TV measurement firm EDO.