# Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks

> Source: <https://www.adweek.com/media/google-barrels-ahead-with-ai-spending-as-its-search-business-sees-early-cracks/>
> Published: 2026-07-23 14:35:20+00:00

*A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here.*

You’re reading [AI, Tech & Money](https://www.google.com/url?q=https://links.adweek.com/s/c/SDv7ekza3-Mf5X7opgi5sRjODZYhcW9bA32Y4mh12Ty55ByzH9c4cnZ-ymHzA3eZvfNIUeofmNcAe9LZJRTu6OaGn_dNsLazdw3Oh6FhWFH1q7HDmzp86qYjmqzbuurv1ZtqbMgU6ZTKR1Ovpc8KOFLK0-BULDQOapQ3dx5dXLiFEC2dRdeu5WO4oSLeu5UOFVk8i-YLPCjyx9naZhV1q4Xiebw-extEkry8dRRefgyR3y9U2LrtE01OFfVnbJijZOQX7qo4U_pKLGMc1VEkMxG-MxZ8z11Xa537NN5jfGzlRfWDDxcSeeXYq89iPGjyFPMfbxkxEJQKpQiVqISK_w-aLcKARINfnDvlmFpnvsRPR4LSCXGHb_iX4tFXprGJhd14dCjfG_gO2kW0hxdGeBGSu8PvRbn1hCWqMcBOxhMy7lvxJRwzgSWW7bSER8neVbiRD8RoKyj0wnrirQvVstxoChm_WQS_riS5XXI_L7zE9ZFcNwlYnOLvr12t6MUGO17uAhG_91bELnsf4XJWyPOd4nmFY-_USPHhUsmoZGaAk8odaAB7XOy2OSJnw5AwWe0YwwBFMvbPdyMHl8pyzNQQNx7mslfbtGgE8EZZKuviTgjQbq6MrKqSPQbzlw5hDokR5TllHr7CveJoOXuQYw5htw/R3oHr-JqJ9oV2O9DauhNnxb1e0478JOl/23&source=gmail-imap&ust=1785427260000000&usg=AOvVaw0cH6g1BWARJXimyJkz4rwg).

If you, like me, are having a bit of World Cup hangover, you may not be able to relive that glorious Ferran Torres 106th-minute banger of a goal, but we’ve got the second-best thing: a [comprehensive ranking of all of the World Cup ads](https://www.google.com/url?q=https://links.adweek.com/s/c/PlMt4tZAfUeHHrRlPiihtiq6dXJ5sY5JPV9taPbYeL0anwdu-ZUzi3GJhHRryqO2nXm8Gq4BYDr6QoYa5stPcaiuuCWI2dWkZsc28x1GDs1SqPHgL3x6shWgMCgAjy5b6j8YTRJ9gmFNWAv3S4JDx-dQr4q5CFIUfUEsdlOgtwx_L4qP6JFBGRIiu3BSgGxFDl7M-oWvUPsFyiqTEuGUZY-h64gJ7A7bpeiSlvnUns72CiIf7yYukyg5fQxNdC92nUSVepRW1O5qxwTiArUw6V3gFgv_qu6qwFKma2VDBGqL9k__to3e8HD0fBfEyGCofqnJYsHCs35mpQR59wn52FRHBkEwahpfhRe__aAF2jq6TwY50baDe_k3L_RJDip9B7D8P7WtvhWKj_MqfwmriZ8b-e7i6kKW9lPgEkBTduCsY5u0bZdlFhCmhkjqyNQAz96T_76z_JHN6u8Yx2TF87G-3Yt4z8qe9gXq0KVgCRQ8ZEl1yfpoAozRb6EeptHuqGAE3wQHF6SY0w2_IP9c0yL0_w8PAU8x6HeKCe5G0tKHoolJC6RNSBLnfCUVrWcMKe83JveL_0zjrfsaStHNJrLDKSHvubXtQI94U39kmL-DB69LvjbhmlQxeB52Tij4Ie2T2mWZGIXemoQ0SbnmPuWVYlpieZo/uqdZf1rMe7SxQkYz3k4qlYTDcAHlBIkO/23&source=gmail-imap&ust=1785427260000000&usg=AOvVaw0VcTHLwJSjntSnNHzPMVhk), assessed according to impact by TV measurement firm EDO.
