{"slug": "google-ads-new-ai-max-reporting-ai-brief-expands-to-more-countries", "title": "Google Ads New AI Max Reporting & AI Brief Expands To More Countries", "summary": "Google announced at the DMEXCO conference in Cologne, Germany, that its Gemini-powered AI Brief feature in Google Ads now supports audience targeting and campaign messaging in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish, expanding beyond the US English rollout that began in May. Google Vice President of Global Ads Dan Taylor also introduced a new AI Max reporting feature that will give advertisers a single, unified report covering the end-to-end Search Ads journey. Google said it will share details and availability for the AI Max reporting later this year.", "body_md": "Google Ads is expanding access to AI Briefs and also added new AI Max reporting. Google [said](https://blog.google/products/ads-commerce/ai-max-language-reporting-features) AI Brief audience targeting works now in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Plus, there is a new AI Max reporting feature for looking at the Search Ads journey.\n\nOn Wednesday, at the [DMEXCO conference](https://dmexco.com/conference/) in Cologne, Germany, Google's Vice President of Global Ads, Dan Taylor, introduced several product updates including:\n\nGoogle is releasing new AI Max reporting in Google Ads. Google said a new reporting feature for the Search Ads journey where advertisers using AI Max will soon have access to a single, unified report in Google Ads. It will deliver an end-to-end view of the Search Ads journey and make it easier to evaluate and validate the strategic value AI Max brings to campaigns.\n\nAnd AI Brief expands globally: Advertisers can now steer campaign messaging, creative guidelines, and audience targeting in Dutch, French, German, Italian, Japanese, Portuguese, and Spanish. Powered by Gemini, AI Brief allows marketers worldwide to direct AI in their native language before campaigns go live.\n\nAI Brief gives advertisers more control in their own words with conversational language guidance for campaigns. AI Brief allows marketers to provide business context and guardrails while Gemini handles execution.  In May, this began rolling out in [US English](https://www.seroundtable.com/google-ads-ai-max-ai-brief-text-disclaimers-more-41240.html) and is now available to more.\n\nHere is how it works:\n\nGoogle added that they will share details and availability later this year.\n\nForum discussion at [X].", "url": "https://wpnews.pro/news/google-ads-new-ai-max-reporting-ai-brief-expands-to-more-countries", "canonical_source": "https://www.seroundtable.com/google-ads-ai-max-reporting-countries-42144.html", "published_at": "2026-09-23 08:30:00+00:00", "updated_at": "2026-09-23 08:59:12.704791+00:00", "lang": "en", "topics": ["ai-products", "generative-ai", "ai-tools"], "entities": ["Google", "Google Ads", "AI Brief", "AI Max", "Gemini", "Dan Taylor", "DMEXCO"], "alternates": {"html": "https://wpnews.pro/news/google-ads-new-ai-max-reporting-ai-brief-expands-to-more-countries", "markdown": "https://wpnews.pro/news/google-ads-new-ai-max-reporting-ai-brief-expands-to-more-countries.md", "text": "https://wpnews.pro/news/google-ads-new-ai-max-reporting-ai-brief-expands-to-more-countries.txt", "jsonld": "https://wpnews.pro/news/google-ads-new-ai-max-reporting-ai-brief-expands-to-more-countries.jsonld"}}