# Go Big Or Go Steady: The CIO's Investment Dilemma In The Age Of AI

> Source: <https://www.machinebrief.com/news/go-big-or-go-steady-the-cios-investment-dilemma-in-the-age-o-dv05>
> Published: 2026-07-23 13:30:00+00:00

# Go Big Or Go Steady: The CIO's Investment Dilemma In The Age Of AI

By Farooque Munshi, Forbes Councils MemberSource:

[Forbes Innovation](https://www.forbes.com/innovation/)A serious AI program will generate failed experiments. The maturity of the program is measured by how cleanly it ends them.

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