Genesys Is Moving Beyond The Contact Center To Orchestrate Agentic AI Genesys CEO Tony Bates is positioning the company to orchestrate agentic AI beyond the contact center, competing with Salesforce and NICE in shaping the customer journey. The platform aims to lead in AI orchestration as the next battleground for customer experience. Genesys Is Moving Beyond The Contact Center To Orchestrate Agentic AI By Victor Dey, ContributorSource: Forbes Innovation https://www.forbes.com/innovation/ Genesys CEO Tony Bates sees AI orchestration as the next battleground, with the platform positioning itself alongside Salesforce and NICE in the race to shape the customer journey. Get AI news in your inbox Daily digest of what matters in AI.