# Genesys Is Moving Beyond The Contact Center To Orchestrate Agentic AI

> Source: <https://www.machinebrief.com/news/genesys-is-moving-beyond-the-contact-center-to-orchestrate-a-ssi6>
> Published: 2026-09-02 15:08:50+00:00

# Genesys Is Moving Beyond The Contact Center To Orchestrate Agentic AI

By Victor Dey, ContributorSource:

[Forbes Innovation](https://www.forbes.com/innovation/)Genesys CEO Tony Bates sees AI orchestration as the next battleground, with the platform positioning itself alongside Salesforce and NICE in the race to shape the customer journey.

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