Few months ago Cloudflare introduced Markdown for machines:
As a business, to continue to stay ahead, now is the time to consider not just human visitors, or traditional wisdom for SEO-optimization, but start to treat agents as first-class citizens.
Feeding raw HTML to an AI is like paying by the word to read packaging instead of the letter inside.
You get HTML, trackers, cookie banners, popups, and JavaScript. This needs a browser built by thousands of engineers just to show you a paragraph.
Machines get the clean version.
source & further reading
unstory.eu — original article
Why web browsers don't support Markdown