- Smart devices capture real-time intent data by listening to our conversations
- Advertisers can pair this voice-data with behavioral data to target in-market consumers I wrote about this in September 2024. My theory: I think active listening is the term that the team came up with for “something that sounds fancy but really just means the way ad targeting platforms work already”. Then they got over-excited about the new metaphor and added that first couple of slides that talk about “voice data”, without really understanding how the tech works or what kind of a shitstorm that could kick off when people who DID understand technology started paying attention to their marketing. This FTC press release appears to confirm that's pretty much what happened: CMG, MindSift and 1010 Digital Works claimed their “Active Listening” branded marketing service listened in on consumers’ conversations overheard by smart devices, in real time, to target advertising [...] According to the complaints, this service did not, in fact, listen in on consumers’ conversations or use voice data at all—nor did the service accurately place ads in customers’ desired locations. Instead, the service the companies provided consisted of reselling—at a significant markup—email lists obtained from other data brokers. Attempting to myth bust the conspiracy theory that our mobile devices target ads to us based on spying through the microphones continues to be my least rewarding niche online hobby. It's nice to have a new piece of ammunition. Via @nydiatisdale Tags: privacy, microphone-ads-conspiracy
source & further reading
simonwillison.net — original article
Open Source AI Gap Map
Quoting Josh W. Comeau
Fable's judgement