{"slug": "from-tokens-to-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift", "title": "From tokens to outcomes: Google Cloud’s global startups head sees AI cost shift, expands Singapore push", "summary": "Darren Mowry, head of global startups at Google Cloud, said startups are shifting from measuring AI token costs to focusing on task completion and business outcomes, leading founders to use a mix of AI models rather than a single one. Mowry also plans to expand Google Cloud's Singapore push by growing customer service, support, engineering, and ecosystem teams.", "body_md": "# From tokens to outcomes: Google Cloud’s global startups head sees AI cost shift, expands Singapore push\n\nDarren Mowry is looking to grow the customer service and support, engineering and ecosystem teams\n\n[SINGAPORE] As artificial intelligence usage grows, more startups are shifting from measuring the cost of tokens used, to completing a task or achieving a business outcome.\n\nThis is changing how founders choose AI models, with more of them using a mix rather than relying on a single one, as they balance cost and performance in different use cases, said Darren Mowry, head of global startups at Google Cloud.\n\nThe framework of measuring and managing how tokens are used, priced and optimised is defined as tokenomics.", "url": "https://wpnews.pro/news/from-tokens-to-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift", "canonical_source": "https://www.businesstimes.com.sg/companies-markets/tokens-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift-expands-singapore-push", "published_at": "2026-09-03 04:00:00+00:00", "updated_at": "2026-09-03 04:26:02.615545+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-infrastructure", "ai-products"], "entities": ["Darren Mowry", "Google Cloud"], "alternates": {"html": "https://wpnews.pro/news/from-tokens-to-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift", "markdown": "https://wpnews.pro/news/from-tokens-to-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift.md", "text": "https://wpnews.pro/news/from-tokens-to-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift.txt", "jsonld": "https://wpnews.pro/news/from-tokens-to-outcomes-google-clouds-global-startups-head-sees-ai-cost-shift.jsonld"}}