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[ARTICLE · art-120572] src=ycombinator.com ↗ pub= topic=ai-agents verified=true sentiment=· neutral

Founding Creative Engineer – Gooseworks (YC W23) Is Hiring

Gooseworks, a Y Combinator-backed startup (YC W23) based in San Francisco, is hiring a Founding Creative Engineer to build self-improving AI agents that automate growth and ad creative for consumer brands. The company's product, Goose, generates on-brand video ads for Meta and TikTok by indexing brand materials and learning from performance data, aiming to replace manual creative testing with AI-driven distribution at scale.

read1 min views6 publishedSep 3, 2026
Founding Creative Engineer – Gooseworks (YC W23) Is Hiring
Image: Ycombinator (auto-discovered)

Self-Improving Ad Creative Engines

Growth = your taste * a fleet of video agents * lots of experiment.

We want someone who can own this.

Distribution is the hardest problem every company has. Getting a product in front of people, over and over, in a way that works.

Today that means an army of humans making creative, testing it, reading the numbers, and doing it again next week. It doesn't scale, and it's the single biggest tax on every consumer brand in the world.

We think that changes. The billion-dollar companies of the next decade will look different. They won't scale linearly with headcount — they'll be run by fleets of AI agents running growth.

Gooseworks is building self-improving AI agents that run growth for consumer brands — ads, UGC, organic — end to end.

It’s early - this is just a few months old, but we have very strong pull and are growing fast:

We're a YC company based in San Francisco, and we run the company on agent harnesses ourselves.

You will own growth and distribution for GooseWorks.

Your job will be to build the systems to scale content, and having the creative taste and judgement to improve them.

More specifically, you will own:

Strong preferences for:

That means:

Goose is an AI creative engine that turns your brand into a continuous stream of on-brand video ads.

We index your existing materials — videos, product shots, testimonials, ad performance data — into a context layer, then generate short-form creative for Meta and TikTok at the volume performance marketing actually requires.

The engine compounds: the agent learns from ad performance, competitors, trends, and human feedback, so your creative gets better every month.

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