Forrester Hosts AI Forums To Accelerate Enterprise AI

Forrester announced full agendas for its AI Forum Singapore and AI Forum Sydney, both themed 'AI Into Action: Unlock Your Opportunity,' to help enterprise leaders scale AI deployments. The events, scheduled for August 20 and August 25, 2026, respectively, come as Forrester projects nearly one-quarter of Asia Pacific tech spend will be AI-related by 2030.

Forrester Hosts AI Forums To Accelerate Enterprise AI Forrester announced full agendas for its AI Forum Singapore August 20, 2026 and AI Forum Sydney August 25, 2026 , both under the theme "AI Into Action: Unlock Your Opportunity." A separate Technology and Innovation Forum EMEA is scheduled in London for September 30 to October 1. The Forums are designed to help enterprise leaders move past AI pilots toward scaled deployment, with Forrester noting that by 2030 nearly one-quarter of Asia Pacific tech spend will be AI-related, per its own research. What happened Forrester Nasdaq: FORR announced full agendas on June 3, 2026, via PR Newswire for its AI Forum Singapore, scheduled for August 20, 2026, and AI Forum Sydney, scheduled for August 25, 2026. Both events carry the theme "AI Into Action: Unlock Your Opportunity." A separate Technology and Innovation Forum EMEA is scheduled for London, September 30 to October 1, 2026. The announcement is a paid press release distributed by Forrester. What the Forums cover AI Forum Singapore targets technology, security, and B2B marketing leaders focused on go-to-market and revenue strategies. AI Forum Sydney targets technology, security, and customer experience leaders focused on customer outcomes and differentiation. Both events include Forrester research keynotes, track sessions, hands-on workshops, and analyst access. Key sessions announced include "The AI Voyage - From Experiments To Customer Outcomes," which Forrester describes as covering the move from isolated pilots to enterprise-wide AI programs; "Make Skills The Foundation Of Your Agentic AI Journey," focused on agentic architecture and governance; and "Protect The Agentic Enterprise With AEGIS," a session for CISOs on scaling AI safely. Sharyn Leaver, chief research officer at Forrester, said "Many organizations are still treating AI as a set of disconnected use cases rather than a coordinated capability that creates customer value and business growth. Leaders who align cross-functional teams around a shared, customer-led approach to AI will not only scale faster but also create the kind of differentiated customer experiences that drive outsized growth. Our Forums are designed to help leaders move from experimentation to execution and turn AI into a source of lasting advantage." Context The announcement cites Forrester research projecting that by 2030 nearly one-quarter of tech spend in Asia Pacific will come from AI-related investments. The framing positions the Forums as addressing the operationalization gap many enterprises face after early AI experiments - a consistent theme across analyst firms and systems integrators. The announcement does not publish new research or a new framework; it describes upcoming events. Scoring Rationale Paid PR Newswire press release announcing upcoming analyst-firm conference events; the 2030 tech-spend projection and operationalization framing are relevant to AI practitioners but the story introduces no new research, model, or benchmark. Conference announcements from major analyst firms sit at the lower end of Solid - useful context but not a substantive development. Practice with real Ad Tech data 90 SQL & Python problems · 15 industry datasets Active Search Campaigns by BudgetEasy /problems/sql/active-search-campaigns-by-budget High CPC Clicks & Poor Landing PagesMedium /problems/sql/high-cpc-clicks-poor-landing-page Campaign ROAS by Attribution ModelHard /problems/sql/campaign-roas-by-attribution-model 250 free problems · No credit card See all Ad Tech problems /problems/datasets/adtech