Per a PR Newswire release republished by The Manila Times, Forrester (Nasdaq: FORR) announced full agendas for its AI Forum events in Singapore (August 20, 2026) and Sydney (August 25, 2026). Both events use the theme "AI Into Action: Unlock Your Opportunity" and will include Forrester keynotes, industry speakers, track sessions, hands-on workshops, analyst access, and peer networking, according to the release. The Singapore program targets technology, security, and B2B marketing leaders focused on go-to-market and revenue strategies, while the Sydney program targets technology, security, and customer experience leaders focused on customer outcomes. Highlighted sessions listed in the release include "The AI Voyage - From Experiments To Customer Outcomes", "Make Skills The Foundation Of Your Agentic AI Journey", and "Protect The Agentic Enterprise With AEGIS".
What happened
Per a PR Newswire release republished by The Manila Times, Forrester (Nasdaq: FORR) published the full agendas for its AI Forum Singapore on August 20, 2026, and AI Forum Sydney on August 25, 2026. The events are billed under the theme "AI Into Action: Unlock Your Opportunity" and will include Forrester keynotes, industry speakers, targeted track sessions, hands-on workshops, analyst access, and peer networking, according to the release. The Singapore agenda emphasizes technology, security, and B2B marketing leaders and go-to-market topics. The Sydney agenda emphasizes technology, security, and customer experience leaders and improving customer outcomes.
Technical details
The release lists specific sessions and frameworks that will be presented, including "The AI Voyage - From Experiments To Customer Outcomes", a session on skills and agentic architectures titled "Make Skills The Foundation Of Your Agentic AI Journey", and a risk-management session labeled "Protect The Agentic Enterprise With AEGIS". The announcement frames these items as focused on operationalizing AI beyond pilots and on governance for agentic systems.
Industry context
Industry observers have noted that enterprise events in 2026 increasingly stress measurable outcomes, workforce skills, and risk frameworks rather than pure research showcases. Editorial analysis: Companies and practitioners moving from pilots to production typically emphasize cross-functional GTM alignment, skills mapping, and explicit risk controls when scaling agentic or autonomous capabilities.
What to watch
For practitioners and buyers, watch session materials and analyst reports published after the events for concrete playbooks, measurement frameworks, and case studies. For conference organizers and vendors, attendee composition and workshop outputs will indicate whether the market is prioritizing customer outcome metrics, skills development, or governance tooling.
Scoring Rationale #
This is a regional conference announcement with practical content for enterprise practitioners, but it does not introduce new models or benchmarks. It is relevant for practitioners seeking operational guidance but has limited broader technical impact.
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