# Fibr AI launches AXO to help AI agents read and act on brand websites > Source: > Published: 2026-10-28 15:10:49+00:00 # Fibr AI launches AXO to help AI agents read and act on brand websites **Fibr AI CEO Ankur Goyal says AXO adapts existing site content for AI discovery and supported agent tasks. Fibr's first results come from its own website and have not been independently verified.** By [RuntimeWire Staff](https://runtimewire.com/author/runtimewire-staff) · Published Primary source: [PR Newswire Business Technology](https://www.prnewswire.com/news-releases/fibr-ai-launches-agent-experience-optimization-turning-brand-websites-into-engines-for-ai-visibility-and-agent-action-302922053.html) ## Why it matters Fibr is shifting its website-optimization pitch from adapting pages for human visitors to preparing them for AI discovery and agent actions. Its own-site citation results offer an initial, company-reported signal; independent evidence of customer adoption and completed agent tasks remains the harder commercial test. Fibr AI CEO [Ankur "AJ" Goyal](https://fibr.ai/ankur-aj?ref=runtimewire) launched [Agent Experience Optimization, or AXO](https://www.prnewswire.com/news-releases/fibr-ai-launches-agent-experience-optimization-turning-brand-websites-into-engines-for-ai-visibility-and-agent-action-302922053.html?ref=runtimewire), on October 28th, pitching it as a way for brands to shape how AI systems read their websites and let agents complete supported tasks there.… When you purchase through links in our articles, [we may earn a small commission](https://runtimewire.com/affiliate-monetization-standards). This doesn’t affect our editorial independence.