{"slug": "family-entertainment-company-wildbrain-acquires-personality-ai", "title": "Family entertainment company WildBrain acquires Personality AI", "summary": "WildBrain Ltd. has acquired Personality AI, the company behind an interactive Peppa Pig developed with Hasbro, for US$11 million in cash and one million WildBrain shares, with potential additional payments up to US$58 million. Personality AI founder and CEO John Goscha will join WildBrain's executive team as executive vice-president of Personality AI. The deal includes performance-based cash payments up to US$56 million tied to revenue targets in 2027, 2028, and 2029.", "body_md": "TORONTO — Family entertainment company WildBrain Ltd. has acquired Personality AI, which uses technology to create interactive characters using generative AI.\n\nPersonality AI is the company behind an interactive Peppa Pig, developed with Hasbro that allows children to talk with the character.\n\nThe deal will see John Goscha, founder and CEO of Personality AI, join WildBrain's executive team as executive vice-president of Personality AI.\n\nUnder the agreement, WildBrain is paying US$11 million in cash and one million WildBrain shares.\n\nIt has also agreed to pay an additional US$2 million on the first anniversary of the closing of the deal, payable in up to one million WildBrain shares with any balance in cash.\n\nThe agreement also includes performance-based cash payments up to a total of US$56 million tied to the Personality AI business achieving certain revenue targets in 2027, 2028 and 2029.\n\nThis report by The Canadian Press was first published Aug. 24, 2026.\n\nCompanies in this story: (TSX:WILD)\n\nThe Canadian Press", "url": "https://wpnews.pro/news/family-entertainment-company-wildbrain-acquires-personality-ai", "canonical_source": "https://ca.finance.yahoo.com/news/family-entertainment-company-wildbrain-acquires-155857770.html", "published_at": "2026-08-24 15:58:57+00:00", "updated_at": "2026-08-24 16:15:21.111821+00:00", "lang": "en", "topics": ["generative-ai", "ai-products"], "entities": ["WildBrain Ltd.", "Personality AI", "Hasbro", "John Goscha", "Peppa Pig"], "alternates": {"html": "https://wpnews.pro/news/family-entertainment-company-wildbrain-acquires-personality-ai", "markdown": "https://wpnews.pro/news/family-entertainment-company-wildbrain-acquires-personality-ai.md", "text": "https://wpnews.pro/news/family-entertainment-company-wildbrain-acquires-personality-ai.txt", "jsonld": "https://wpnews.pro/news/family-entertainment-company-wildbrain-acquires-personality-ai.jsonld"}}