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[ARTICLE · art-39067] src=theverge.com ↗ pub= topic=artificial-intelligence verified=true sentiment=· neutral

Facebook’s Creator Studio has been revived as an AI companion app

Meta has revived Facebook Creator Studio as a standalone AI companion app, integrating an AI chatbot that provides performance insights, engagement recommendations, and comment drafting. The app is currently in testing with select creators, with a waitlist for early access, after the original Creator Studio was shut down in 2023.

read1 min views1 publishedJun 25, 2026
Facebook’s Creator Studio has been revived as an AI companion app
Image: The Verge

Meta is bringing back the Facebook Creator Studio page manager, now “reimagined” as a standalone AI companion app. The new app aims to make it easier for creators to connect with their audiences, and show them “exactly how to grow on Facebook,” according to Meta’s announcement.

Meta says the page management platform shows you ‘exactly what to do next to succeed on Facebook.’

Meta says the page management platform shows you ‘exactly what to do next to succeed on Facebook.’

Meta’s AI Creator Assistant is a central focus of the newly reimagined app — users can ask the chatbot to provide performance tracking insights and tailored recommendations for improving engagement. It can also be used to find “the most important comments” left by the user’s audience, and “instantly draft replies in your voice.”

The Creator Studio app isn’t widely available yet, with TechCrunch reporting that Meta is currently testing it with “select creators.” There’s no mention of when it’ll roll out to everyone, but Facebook creators can

join a waitlistto get early access. The original Creator Studio experience

was shut down in 2023, in favor of pushing users to Meta’s more comprehensive Business Suite platform to manage their pages and schedule content.

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