{"slug": "exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years", "title": "The Trade Desk’s Top Engineering Exec Departs After More Than 12 Years", "summary": "The Trade Desk's senior vice president of engineering, Aravind Chandrasekharan, is departing after more than 12 years, with his last day on Aug. 28. He will join Branch, a mobile attribution platform, as chief product and technology officer, where he aims to leverage AI to accelerate product innovation and enhance marketing effectiveness for brands.", "body_md": "The Trade Desk is losing another member of Jeff Green’s inner circle.\n\nSVP of engineering Aravind Chandrasekharan is leaving the adtech company after more than 12 years, it confirmed to ADWEEK. His last day is Aug. 28.\n\nChandrasekharan is headed to Branch, a mobile attribution platform, where he will serve as its chief product and technology officer. In a statement, he told ADWEEK he sees “significant opportunity to build on Branch’s strong customer base and its deep expertise in deep linking and measurement to help brands make their marketing and advertising dollars more effective.”\n\n“I’m also excited to lead a product and development organization building in the AI era, where the speed of innovation from idea to product can be transformative for customers,” he continued.", "url": "https://wpnews.pro/news/exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years", "canonical_source": "https://www.adweek.com/media/exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years/", "published_at": "2026-08-25 16:30:00+00:00", "updated_at": "2026-08-25 20:43:55.509073+00:00", "lang": "en", "topics": ["ai-products"], "entities": ["The Trade Desk", "Aravind Chandrasekharan", "Branch", "Jeff Green", "ADWEEK"], "alternates": {"html": "https://wpnews.pro/news/exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years", "markdown": "https://wpnews.pro/news/exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years.md", "text": "https://wpnews.pro/news/exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years.txt", "jsonld": "https://wpnews.pro/news/exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years.jsonld"}}