{"slug": "exclusive-omnicom-offloads-hundreds-of-staffers-who-built-its-ai-platform-to", "title": "Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor", "summary": "Omnicom quietly transferred at least 468 staffers who built its Omni AI-powered platform to third-party contractor Endava in June and July, according to documentation obtained by ADWEEK. The transfers span the U.S., U.K., India, and Malaysia, mostly product and engineering talent, and follow a separate layoff of about 50 U.S. employees from the Omni Platforms Product & Engineering Division on June 9.", "body_md": "Omnicom has positioned its overhauled Omni AI-powered platform as a keystone of its client offering, showing off the revamped version of the system in January at CES.\n\nBut in June and July, the holding company quietly offloaded substantial parts of the engineering and product teams that built the platform to a third-party contractor called Endava. That includes at least 468 staffers across the U.S., the U.K., India, and Malaysia, most of which are product and engineering talent, according to documentation obtained by ADWEEK.\n\nSeparately, it laid off around 50 U.S. employees from the Omni Platforms Product & Engineering Division on June 9, according to documentation obtained by ADWEEK.", "url": "https://wpnews.pro/news/exclusive-omnicom-offloads-hundreds-of-staffers-who-built-its-ai-platform-to", "canonical_source": "https://www.adweek.com/agencies/exclusive-omnicom-offloads-hundreds-of-staffers-who-built-its-ai-platform-to-third-party-contractor/", "published_at": "2026-08-20 14:37:02+00:00", "updated_at": "2026-08-20 18:44:01.939310+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-infrastructure"], "entities": ["Omnicom", "Endava", "Omni", "ADWEEK"], "alternates": {"html": "https://wpnews.pro/news/exclusive-omnicom-offloads-hundreds-of-staffers-who-built-its-ai-platform-to", "markdown": "https://wpnews.pro/news/exclusive-omnicom-offloads-hundreds-of-staffers-who-built-its-ai-platform-to.md", "text": "https://wpnews.pro/news/exclusive-omnicom-offloads-hundreds-of-staffers-who-built-its-ai-platform-to.txt", "jsonld": "https://wpnews.pro/news/exclusive-omnicom-offloads-hundreds-of-staffers-who-built-its-ai-platform-to.jsonld"}}