Leaked Pitch Deck Outlines The Trade Desk’s Agentic Plans for H2 2026

The Trade Desk is building a central AI conversational interface called Ask Koa, which will route media buyers to specialized agents for tasks such as audience building, campaign creation, insights, and troubleshooting, according to a leaked product roadmap obtained by ADWEEK. The interface, built alongside the company's Kokai Zuma release, is moving from alpha to closed beta this week, with additional agents planned for H2 2026.

The Trade Desk is building a central AI https://www.adweek.com/category/artificial-intelligence-2/ conversational interface that will route media buyers towards a growing roster of specialized agents, according to a leaked product roadmap obtained by ADWEEK. The system, called Ask Koa, built alongside the company’s Kokai https://www.adweek.com/media/exclusive-the-trade-desk-phasing-out-periodic-table/ Zuma release, is designed to give advertisers a single conversational entry point to a range of AI agents that can handle parts of the programmatic workflow, including audience building, campaign creation, insights, troubleshooting, as well as help and search functions. The roadmap shows the interface is moving from alpha to closed beta this week, with additional agents planned.